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Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
Position Summary
The MarTech Business Transformation Snr. Director will own the marketing technology roadmap and business case underpinning the transformation of the end-to-end marketing operating model. Sitting within Commercial Marketing, this role serves as the primary business partner to Digital and Technology teams, translating business needs into a modern, data-driven, AI-enabled marketing organization.
Responsibilities
Marketing Technology Strategy: Own the marketing technology roadmap and business case for E2E marketing transformation, partnering with Technology to assess platform gaps and prioritize future investment.
Marketing Capability & Platform Leadership: Define the target-state marketing capability model - people, process, and platform - partnering with Technology on architecture and integration decisions and overseeing delivery from a business standpoint.
Data System Integration: Partner with Digital & Technology teams to ensure marketing has the connected data foundation it needs and own the performance measurement frameworks and marketing effectiveness KPIs that turn that data into business decisions.
Enterprise Marketing Capability Alignment: Lead alignment of marketing technology, data, and process capabilities across Commercial and Medical organizations, ensuring brand- and disease-area priorities are translated into integrated platform requirements, shared roadmaps, and scalable solutions that support a unified customer engagement model rather than function-specific approaches.
Vendor & Partner Management: Own strategic relationships with technology vendors and implementation partners, leading platform evaluation, commercial negotiation, and delivery governance from a business-value standpoint.
Governance, Compliance & Risk Management- Establish business governance for how marketing technology, data, and processes are prioritized and funded, partnering with Technology, Privacy, and Security teams to ensure regulatory compliance.
Why You?
Minimum Level of Job-Related Experience required
10+ years of progressive experience in marketing technology, digital transformation, technology strategy, enterprise platforms, product management, or related disciplines, including leadership roles with increasing scope and responsibility.
Experience gained within consumer, retail, technology, digital-native, medtech, healthcare, financial services, or other digitally advanced industries is highly valued. Direct pharmaceutical industry experience is not required. We are seeking a forward-thinking leader who brings external perspectives, best-in-class MarTech, data, and AI practices, and a proven ability to drive transformation at scale.
Proven track record leading large-scale marketing technology, data, AI, and digital transformation initiatives within complex, global, and matrixed organizations.
Demonstrated experience defining and executing technology roadmaps, platform strategies, operating models, and business cases that deliver measurable business value.
Strong experience leading cross-functional collaboration across business, digital, data, technology, and operations teams to define and deliver integrated enterprise capabilities, platforms, and scalable transformation outcomes.
Deep understanding of marketing technology ecosystems, customer engagement platforms, data and analytics, AI-enabled capabilities, systems integration, and technology governance.
Experience leading the selection, implementation, optimization, and adoption of enterprise technology platforms and digital capabilities.
Proven experience managing strategic technology vendors, implementation partners, and third-party service providers, including commercial negotiations, governance, and performance management.
Demonstrated ability to influence senior stakeholders, drive executive decision-making, and lead complex transformation programs in highly matrixed environments.
Strong commercial acumen with the ability to connect technology investments to customer experience, operational efficiency, organizational effectiveness, and business growth.
Experience operating within regulated environments and collaborating with Privacy, Security, Compliance, and Risk functions to ensure compliant and responsible technology deployment.
Basic Qualification
Bachelor’s degree in computer science, Engineering, Information Systems, Business, Marketing, or a related discipline.
Preferred Qualification
Postgraduate qualification (e.g., MSc, MBA, or equivalent) in Technology Management, Digital Transformation, Computer Science, Engineering, Information Systems, Business Administration, Marketing, or a related discipline.
Relevant professional certifications in marketing technology, enterprise architecture, cloud platforms, data and AI, digital product management, or agile delivery are highly desirable.
Area of Specialisation
Marketing Technology Strategy, Digital Transformation & Platform Leadership.
How to apply
If this role feels like the next step for you, please apply now. Share your CV and a short note explaining how your experience maps to this role and the impact you hope to make. We look forward to hearing from you.
Skills
Business Alignment, Commercial Operations Management, Data to Insights, Digital Fluency, Executive Leadership, Scientific Literacy, Strategic Planning
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at UKRecruitment.Adjustments@gsk.com where you can also request a call.
Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive
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