Marketing Manager, Flu Franchise
GSKJob Description
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to leverage our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
Position Summary
You will lead marketing activities for the Flu franchise in the U.S., working with colleagues across commercial, medical, market access, regulatory, digital, and external partners. You will create and deliver clear, customer-focused marketing plans that help increase immunization rates and improve public health. We value people who think strategically, act with integrity, and care about measurable impact. This role offers growth, visible impact, and the chance to contribute to GSK’s mission of uniting science, technology and talent to get ahead of disease together.
Key Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Lead annual demand planning and channel strategies across direct, public, retail, and institutional segments.
- Co-create and drive the US marketing plan with internal and global stakeholders.
- Develop marketing mix and content strategy for HCP and consumer channels, including digital and field enablement.
- Lead cross-functional core team meetings and coordinate stakeholder engagement for initiative deployment.
- Provide pricing and contracting recommendations and support budget planning and forecasting.
- Measure campaign performance and recommend data-driven optimizations.
Why You?
Basic Qualifications
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
- 3+ years of pharmaceutical, vaccines, or healthcare marketing experience.
- Experience developing and executing integrated HCP and consumer marketing plans.
- Experience with pharmaceutical promotional review and compliance processes.
Preferred Qualifications
If you have the following characteristics, it would be a plus:
- Advanced degree or MBA in Marketing, Business, or related field.
- Experience in vaccines or public health immunization programs.
- Experience with demand planning, pricing, and contracting in healthcare.
- Strong analytical skills and experience using data to optimize channel mix and content.
- Experience managing external agencies and multiple vendor relationships.
- Comfort using digital marketing tools, analytics platforms, and emerging technologies.
- Ability to work effectively in a matrixed environment with cross-functional teams.
- Demonstrated project management skills, including timeline, vendor and budget management.
This role is hybrid. You will work both remotely and on-site as required by the team. Expect occasional domestic travel up to 10-20% for stakeholder meetings and field engagement.
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Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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