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Location: Ho Chi Minh
Role Purpose:
The Therapeutics Lead (Oncology) will take on a multifaceted leadership role, combining strategic marketing expertise with national field force team management to ensure success across GSK’s specialty portfolio. This position is responsible for driving product strategy, market access, promotional activities, and cross-functional field force leadership to maximize commercialization and patient impact.
Key Responsibilities:
Strategic Marketing and Commercial Execution:
Lead the launch and lifecycle management plans for specialty portfolios, tailored to Vietnam’s regulatory and market environment.
Conduct in-depth market analyses to define product value propositions for payers, HCPs, and patients.
Develop marketing strategies focused on optimizing patient journeys, enhancing diagnosis, treatment, and disease monitoring pathways to ensure impactful specialty product utilization.
Implement omnichannel promotional campaigns, designing compliant marketing materials and patient support programs.
Field force Team Management:
Manage the nationwide specialty field force team, ensuring alignment with marketing strategies and exceptional execution of account plans.
Train and mentor field force teams on product science, value messaging, and access strategies.
Set performance goals, monitor KPIs, and drive consistent achievement of commercial and patient-related objectives across the field force.
Develop and implement leadership and training programs to strengthen field force capabilities.
Stakeholder Engagement & Cross-Functional Leadership:
Establish strong relationships with key HCOs, HCPs, and external partners to further disease awareness and support patient access initiatives.
Collaborate with Medical, Regulatory, Supply Chain, Commercial, and regional/global teams to align strategies and share best practices.
Ensure successful account activation and support hospital-level initiatives.
Compliance & Governance:
Oversee adherence to GSK policies, Vietnamese regulations, HTA, and reimbursement protocols across all activities.
Stay updated on evolving regulatory and market requirements for specialty medicines.
Requirements:
Qualifications and Experience:
Bachelor’s degree in Life Sciences, Pharmacy, or Medicine; Master’s degree preferred.
Minimum of 7 years of progressive experience in specialty product management and pharmaceutical field force leadership roles.
Strong successes in managing specialty/rare disease product launches and fostering market-building capabilities in Vietnam.
Skills and Attributes:
Leadership and team coaching capabilities.
Strategic agility and decision-making skills.
Effective stakeholder management and cross-functional collaboration skills.
Strong analytical, problem-solving, and presentation skills.
A patient-centered approach to account and territory management.
Proven ability to deliver outstanding results with compliance.
*Li-GSK
Skills
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact APACRecruitment.Adjustments@gsk.com. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.
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