Data Analytics & Insights Manager (Omnichannel)
GSKLocation: Ho Chi Minh city
Role Purpose:
As the Data Analytics & Insights Manager, you will spearhead measurement and analytics processes for Omnichannel Marketing initiatives. You will focus on ensuring data quality and integrity, building a unified HCP master view, and generating actionable insights to inform and optimize omnichannel execution.
Key Responsibilities:
- Develop and maintain a unified HCP master data view by consolidating data from various sources.
- Define lead/lag KPIs, evaluate channel and content performance, and analyze stakeholder behavior.
- Design real-time, data-driven dashboards using business intelligence tools to track campaign and initiative performance.
- Build and execute short- and long-term measurement plans for campaigns, assessing channel ROI and recommending enhancements.
- Optimize campaign design and execution through data-driven insights, running A/B tests, scenario analyses, and predictive modeling.
- Analyze CX metrics, survey results, and HCP feedback, while tracking content effectiveness.
- Provide actionable insights across local and regional stakeholders to improve campaign and content effectiveness and optimize channel strategies.
- Collaborate with the Centers of Excellence to adopt advanced data science techniques and establish OC analytics best practices globally.
- Integrate omnichannel analytics with broader commercial analytics to deliver a unified view of execution and stakeholder experience.
Qualifications:
- Education: Bachelor’s degree in Statistics, Marketing, Pharmacy/Detailing, or a related field. Pharmaceutical/medical equipment knowledge is a plus.
- Experience: Minimum of 8 years in analytics, business intelligence, or data science, preferably at a management or leadership level.
- Preferred Certifications: Digital Marketing, Data Analytics, or Project Management certifications.
- Technical Skills: Expertise in cross-channel analytics, campaign performance evaluation, dashboard creation, predictive modeling, master data management, KPI monitoring, and content analytics.
- Tools: Proficiency with MS Office, Tableau/Power BI, R/Python, Veeva/Salesforce CRMs, Claravine, DAM, SFMC/Pardot, and Google Analytics.
- Behavioral Skills: Strong collaboration, detail-oriented, problem-solving, decision-making, and stakeholder management abilities.
*Li-GSK
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact APACRecruitment.Adjustments@gsk.com. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.
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