HCP Marketing Manager
GSKAre you looking for a commercial management role that allows you to maximize team performance and accelerate promotional strategy aligned to field execution? If so, this HCP Marketing Manager role could be an exciting opportunity to consider.
As an HCP Marketing Manager, you will lead market-shaping strategy development for the Adult Vaccine Portfolio. This role is essential in implementing marketing strategies and ensuring consistency and effectiveness in messaging and brand representation across the adult portfolio to drive key business objectives.
This role will provide you the opportunity to lead key activities to progress your career. These responsibilities include some of the following:
Develop market shaping strategies and activities to increase awareness of our adult vaccine portfolio for the shingles and RSV market
Lead peer-to-peer initiatives including speaker programs and congresses
Managing speaker program faculty including training and management
Collaborate with compliance and regulatory to ensure adherence to guidelines
Develop metrics and assess effectiveness of market shaping tactics
Develop and optimize marketing resources to support the field sales team
Collaborate with Retail team to develop retail and pharmacist resources
Develop resources to support the account management team health system channels to ensure effective messaging and brand representation, in partnership with brand marketing and agencies
Manage the agency for end-to-end production of materials, including presentations, leave-behinds, visual aids, videos, and digital selling tools used by field teams
Attend and lead discussions with medical, legal, regulatory reviews for relevant content
Lead inventory management, printing and shipping for field resources
Coordinate with Commercial Excellence partners (e.g. Training and Sales Enablement) to ensure the field teams are equipped with compliant, compelling, and timely content
Utilize input from Sales teams, direct customer feedback and market research to identify unmet needs and make strategic adjustments
Prepare tactical rollout materials, project trackers, and engagement calendars
Minimum 8 days per month in the Philadelphia office, other days can virtual
You will be responsible for driving innovation in content creation and enhance engagement with healthcare professionals. This critical role requires high levels of stakeholder engagement, marketing acumen, and innovative approaches to field promotion strategy.
Why you?
Basic Qualifications:
Bachelor’s degree
5+ years in pharmaceutical or vaccine sales & marketing
3+ years marketing or other relevant commercial experience preferably in Personal Promotion Field HCP marketing
1+ years of experience in leading campaign execution in matrixed teams and marketing agencies
Experience in Sales and Marketing
Experience with development of brand strategy
Experience with financial budgeting
Preferred Qualifications:
MBA or Master’s degree in Marketing, Business or related disciplines
Demonstrated ability to innovate and drive strategic initiatives in a competitive market
Ability to motivate, lead, and influence across various levels and functions
Strong business acumen and demonstrated analytical skills
Experience in utilizing AI to understand customers and continuously refine campaigns
Ability to understand and influence customer mindsets and experiences
Experience in market research, marketing promotions, strategy, tactics, and resource allocation
Practical experience with brand marketing principles
Knowledge and practical application of compliance acumen in the pharmaceutical/vaccine space
Additional Capabilities / Competencies:
Demonstrated ability to innovate and drive strategic initiatives in a competitive market
Ability to motivate, lead, and influence across various levels and functions
Strong business acumen and demonstrated analytical skills
Recognizes trade-offs and makes adjustments as needed; prioritizes short / long-term needs
Demonstrates sense of ownership for the shared success of the team and asset
Thrives in a dynamic, competitive environment and drives culture of trust, respect, and accountability
#LI-GSK
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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