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Job Description
Is there any greater challenge than getting ahead of disease?
Business Intelligence Manager will be responsible to support the Marketing and Commercial team with analytics and reporting initiatives, with a focus on project management, vendor management and internal process operation management.
Broad Level Responsibilities will include:
Generate market intelligence using desktop research, primary market research and secondary data analysis for key products
Provide insightful advice in terms of Marketing Mix Analysis and brand strategies on how to beat the competition
Apply analytics and business acumen to diagnose external sales performance issues, data issues, and generate insights along with recommendations to demonstrably influence business decisions and outcomes
Work with stakeholders and tech to gather and validate reporting and analytics requirements
Work with Tech to design, develop, and deploy dashboards and analytics reports for business units and senior leaders
Leverage modern data visualization and analytics technologies to create dynamic business dashboards to effectively communicate and bring key insights to life for stakeholders
Query data from database systems to provide ad-hoc project and analyses, insights, and recommendations for various stakeholders
Promote the use of high-quality data and support a culture of fact-based decision-making in Marketing and Commercial teams by building capabilities and provide guidance and training to the community in visualization, analytics tool usage and data understanding.
Stay abreast of Business Intelligence products and tools as well as business strategies and direction.
Identify and bring forward new reporting and analytics technologies and opportunities that will positively impact on decision making
Advises senior leaders and key stakeholders on how data and analytics play a critical role in business management and optimization
Key Responsibilities:
Business reporting and insight generation
Implement and embed Global/Regional Business Intelligence platform in LOC’s daily operation
Enable external focus performance dialogue by maximizing the use of external benchmarks in regular performance evaluation process (e.g. IQVIA, AWACS, etc)
Partnership with Commercial & Marketing Heads and cross functional teams (e.g. Tech, Legal etc) to ensure comprehensive use of data in commercial decision making
Manage scope of work in accordance to GSK ethics & compliance and legal remit
Manage and mentor on Primary Market Research projects and it’s operations System/ Data Administration:
Governing overall system/data admin framework across different commercial system/platform – example: IQVIA, AWACS, Internal Platforms
Supervise the service level of various agencies in regular support of system/data admin/ Ad-hoc projects based on agreed SLAs
Continuously drive improvement in data management processes General:
Active member of the LOC commercial organization, collaborating across functions to drive performance and ensure alignment with LOC expectation
Stakeholder management, extensive liaising with commercial leads in LOC
Rapid response to events and market needs: facilitating fast feedback cross-functionally and driving rapid adoption of best practice within LOC
Ensure GSK’s ethical standards are consistently met in the area of responsibility
Be a strong business partner to senior leaders in addressing key business challenges and providing bespoke support as required to interrogate and resolve key business questions Job-Related Experience:
Prior working experience in FMCG Or Pharmaceutical Industry
Strong MS Excel, PowerPoint and Power BI/ Tableau skills
Experience in system administration of IQVIA etc.
In-Depth knowledge of Python/R is a necessity • Strong knowledge of Statistical Model and Primary Market Research tools-techniques
Excellent interpersonal and business communication (oral and written) skills with a proven ability to build trusting relationships
Enterprise thinker with natural curiosity and the ability to explore new ideas and interrogate data
Continuously looking for opportunities to learn, build skills and share learning both internally and externally
Qualification:
MBA Or Masters in Statistics
Prior experience in a pharmaceutical or FMCG industry, including in Analytics development and maintenance
Direct experience in performing analytics and data visualizations on project management data and communicate insights and recommendations to senior stakeholders
In-depth knowledge of either of the platforms – Power BI, Tableau, R, Python.
High levels of intellectual curiosity and the mental agility to quickly understand new business problems and concepts.
Ability to lead the development of new solutions to meet requirements and when appropriate, suggest new approaches to problem solving and make data-driven business recommendations
Skills
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
Inclusion at GSK:
As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process.
Please contact our Recruitment Team at IN.recruitment-adjustments@gsk.com to discuss your needs.
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