Marketing Manager

Are you an experienced Marketing Professional who is excited to be part of an innovative, dynamic, and growing organization? GSK’s Malaysia is looking for a Marketing Manager to build & implement innovative marketing plans to meet the brand’s objectives and drive ongoing market growth. Reporting to the Vaccines Business Unit Director, you will have over-arching responsibility for creating strong marketing strategies and campaigns for a new launch vaccines and overseeing the established vaccine portfolio.

As a key member of the close-knit Vaccines Marketing Team, your responsibilities include:

• Develop robust pre and post launch plan for a new launch vaccine.
• Manage strategic planning to tactical activities & implementation
• Close working relationship with key internal stakeholder, interaction with sales force and engagement of the whole commercial team and other key functions
• Develop an understanding of the market including the competitor landscape and details relating to the specific patient journey and needs.
• Develop impactful 360 disease awareness campaigns to help drive consumer awareness.
• Develop engaging and interactive content of various durations and formats by embracing content creation, tailoring content for certain customer segments where appropriate.
• Drive leadership and winning mindset across teams. Build GSK reputation with external stakeholder
• Develop and implement a measure of content effectiveness to be able to quantifiably measure improvement in content over time
• Provide robust and accurate sales forecasting (based on market insights and inputs)
• Ensure adequate documentation and monitoring of campaign plans and tracking expenditure
• Act in full compliance with GSK policies and ways of working, values, and expectations

Why You?

Basic Qualifications:

We are looking for self-driven professionals with these required skills to achieve our goals:

• Bachelor’s Degree in Pharmacy or Sciences (MBA is a plus)
• At least 5-7 years’ experience pharmaceutical sales and marketing including experience in developing and delivering multichannel promotional campaigns & non promotional consumer disease awareness campaigns with end-to-end content creation and agency management experience
• Strong communication, presentation skills & stakeholder management skills 
• Good project management skills 
• Creative problem solving and analytical thinking 
• Strong sense of ownership & proactiveness
• Open to taking on new challenges and learning new skills 
• Strong customer focus

Skills

Business Acumen, Data to Insights, Digital Literacy, Influencing Without Authority, Problem Solving, Project Management, Sales Performance, Scientific Literacy

 

 

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

 

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

 

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact APACRecruitment.Adjustments@gsk.com. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.

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