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Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
Are you seeking an opportunity to oversee the integration of pharmaceutical brands and execute marketing campaigns that optimize the customer experience? If so, this is the role for you.
As the High Specialty Marketing Coordinator, you will be responsible for coordinating the implementation of the marketing plan, aligning customer segments, and leveraging services to deliver an exceptional experience for both customers and patients. You will propose and implement innovative strategies based on deep customer insights, ensuring flawless execution.
Your responsibilities:
This role will provide YOU the opportunity to coordinate key activities to progress YOUR career. These responsibilities include some of the following:
Strategically execute global integrated campaigns and continuously update them to effectively address customer needs and market dynamics.
Conduct comprehensive market analysis and provide diligent follow-up on the tactical implementation of the brand strategy, ensuring alignment with organizational objectives.
Define with the product manager and monitor key performance indicators (KPIs) to assess brand performance and deliver actionable insights for optimization.
Collaborate with cross-functional teams and key stakeholders to gather in-depth customer insights, ensuring the brand's responsiveness to evolving market demands.Oversee local congresses, digital and in-person events, while coordinating with third-party partners and local teams to ensure successful local execution.
Develop and implement media plans and promotional materials in alignment with global strategies, ensuring seamless integration of the marketing mix and adherence to industry regulations.
Act as project lead for cross-brand and cross-portfolio initiatives within the BU, coordinating timelines, deliverables and communication across diverse teams.
Why you?
Basic Qualifications:
We are looking for professionals with the required skills to achieve our goals:
Bachelor’s degree in Marketing, Communication, Business Administration, or related fields.
Solid experience in pharmaceutical marketing.
Strong skills in proactivity, planning, project management, communication, stakeholder management and accountability.
Proficiency in English, both written and spoken, with strong communication skills.
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Previous experience in Specialty Care is a distinct advantage.
Skills
Data to Insights, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
If you require any type of accommodation and/or support during the selection process to better showcase your abilities (for example, access to ramps, accessible emergency exits, visual aids, etc.), please let us know when we contact you. We are here to support you.
Your application is voluntary; therefore, you understand and consent that GSK, located at Real Mayorazgo 130, Torre M, Piso 20, Col. Xoco, Benito Juárez, Mexico City, will process your personal data to evaluate your candidacy in accordance with the candidate privacy notice, which can be consulted at Candidate Privacy Notice. Among the information you provide for this purpose, you may choose to give us personal data that will help ensure an inclusive selection process. Rest assured that your information will be treated with the utmost confidentiality, in compliance with applicable regulations, and will not be available to hiring managers or anyone outside the recruitment team. Help us maintain, together, an inclusive and welcoming environment. By submitting information, I confirm that I agree that it will be processed in accordance with the stated privacy notice.
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Find more about life at GSK at www.gsk.com