Team Lead, Partner Social Engagement

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Role

The Team Lead, Partner Social Engagement will own and drive the strategy and execution for Grab's Driver Partner social engagement. This role uniquely combines strategic sentiment management, creative multimedia content production, community engagement, and data analytics to strengthen driver retention, brand loyalty, and a positive community narrative across social platforms (Meta, TikTok, Threads, forums).

Co-located in Ho Chi Minh City with key stakeholders, this high-ownership role steers narrative direction, supervises seeding efforts, leads driver engagement projects, and translates social listening data into actionable strategic solutions.

The Critical Tasks You Will Perform

1. Strategic Community & Sentiment Leadership

• Own the overarching narrative direction and execution strategy for the driver social seeding team to shape positive, transparent, and constructive conversations across driver communities.
• Proactively monitor, protect, and enhance Driver Community Sentiment by identifying emerging risks, sensitive topics, and operational discussions on social media early.
• Develop strategic initiatives to improve driver behaviors, digital etiquette, and brand advocacy across social channels.
• Align closely with regional teams and key HCM-based stakeholders to facilitate rapid decision-making, strong alignment with local partners.

2. Data Analytics, Social Listening & Strategic Insights

• Partner with regional teams and key stakeholders to develop, optimize, and leverage Social Listening Tools to track driver sentiment, viral trends, and feedback metrics.
• Conduct deep-dive quantitative and qualitative analyses into community sentiment data to pinpoint root causes of driver pain points and derive actionable solutions.
• Deliver regular sentiment reporting, performance dashboards, and insights to guide strategic planning and senior leadership decision-making.

3. Content Creation, Campaign Planning & Trend Execution

• Plan, script, shoot, and edit engaging multimedia content tailored for key social platforms (Meta, TikTok, Threads) to educate, engage, and inspire driver partners.
• Lead and execute core driver engagement campaigns and Business-As-Usual (BAU) programs, including GrabTalks initiatives and Driver Creator / KOL growth projects.
• Act as an active trend-watcher to adapt viral social media formats and trends into relatable driver-facing content and community campaigns.

Qualifications

What Essential Skills You Will Need

Requirements & Experience

• Experience: 4+ years of hands-on experience in Social Media Management, Community Engagement, Content Strategy, or Digital Communications (preferably in tech platforms, gig-economy, agency, or fast-paced digital environments). Experience can be as a senior individual contributor (IC) or team lead.
• Core Competencies:
• High Ownership: Complete end-to-end accountability from concept generation and strategic planning to execution and data-driven evaluation.
• Data & Analytical Skills: Strong ability to analyze social metrics and qualitative data to generate clear business insights and creative solutions.
• Strategic Planning & Creativity: Proven track record of structuring long-term engagement plans while staying creative and trend-savvy.
• Content & Social Mastery:
• Deep understanding of major platforms (Facebook/Meta, TikTok, Threads, YouTube) including their algorithms, trends, and user behaviors.
• Direct hands-on production skills: ability to shoot/film, script, edit, and write compelling digital content in natural Vietnamese.
• Language Skills: Professional proficiency in English and native-level fluency in natural, conversational Vietnamese.

Desired Mindset & Attributes

• Outgoing & Active: Articulate, energetic, and comfortable connecting with diverse driver communities.
• Proactive & Resilient: Empathetic towards driver partners, and skilled at handling sensitive online situations with tact and judgment.

Nice-to-Have (Bonus Points)

• Active Content Creator / Vlogger with personal social media channels or a proven online audience.
• Experience participating in or managing large online driver/transportation communities.
• Proficiency with mobile video editing and design tools (e.g., CapCut, Premiere, Canva).

Why You'll Love Working Here

• High-Impact Ownership: Direct strategic responsibility for engagement initiatives that impact thousands of driver partners daily.
• Creative Freedom: Ample room to test innovative content formats, launch creator programs, and shape positive brand sentiment across top digital platforms.
• Collaborative Environment: Work directly alongside regional teams and key stakeholders in a prime Ho Chi Minh City office location.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.