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Industry Manager, Retail, LCS
GoogleZürich, Switzerland
Apply Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree.
- Experience working with advertisers, agencies, or clients.
Preferred qualifications:
- Experience building trusted-advisor relationships with C-level executives, and managing multiple projects, business leads, and internal stakeholders.
- Experience with Google Ad Solutions, expertise in video advertising (AI-powered Performance and Video, CTV) and understanding of competitor landscape across traditional and digital media advertising.
- Ability to sell/propose creative technologies across a landscape of various decision makers.
- Proven ability to develop joint business plans in complex, ambiguous environments, influence/collaborate across organizations, and drive business success for the customer and Google.
- Strong strategic and tactical thinking skills, systems thinking, and the ability to align strategies to deliver customer business outcomes.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As an Industry Manager, you will lead on one of the Retail team’s most sophisticated, and significant customers. You will leverage your understanding of the retail industry and Google's advertising solutions to help this client achieve their business objectives and drive meaningful growth in the dynamic digital landscape. You will require an experience of performance and brand solutions and a developed understanding of the wider engaged landscape. Furthermore, you will need exceptional influencing skills to navigate a large business with various range of stakeholders.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Build and manage relationships with C-level clients and executive partner stakeholders. Develop a comprehensive understanding of their business challenges, marketing objectives, and success metrics.
- Structure a clear, long-term joint strategy between Google and clients, and lead a cross-functional team within Google to collaborate on projects and drive client success.
- Plan for, and achieve, growth goals, through the presentation of Google advertising products/solutions that will help clients to meet their marketing objectives.
- Develop forward thinking, data-driven analyses and consultative recommendations that align with customer goals, and quantify opportunities with clear recommendations to present to customers.
- Build an in-depth knowledge of how Google Advertising products work and can be used to help meet a wide range of marketing objectives.
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