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Brand Marketing Manager, AI Education Adoption
GoogleNew York, NY, USA6+ years
Apply Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects
Preferred qualifications:
- Experience in education or developing assets, messaging, and narratives for marketing campaigns.
- Experience designing end-to-end marketing strategy and scaled adoption marketing initiatives.
- Experience building collaborative relationships across job functions (e.g., business development, product management, brand marketing).
- Experience working in a fast-paced environment.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Excellent project management skills and experience managing customer engagement, creative agencies, and cross-functional teams.
About the job
In this role, you will be the lynchpin to help lead a fundamental mindset shift in global education. By investigating educators’ current mindset about AI in the classroom in both K12 and higher education, getting to know university and educator influencers, you will help support our community of advocates. You will help to spark a global movement where educators lead their peers into the future of AI-enhanced learning through both scalable digital engagement and in-person community building. You will be a creative and results-driven lead, passionate about education and technology. You will have an understanding of generative AI and education, and the ability to translate complex concepts into engaging, relatable, content and programs.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Activate schools, universities, and educators to spur Gemini adoption through scaled content marketing and amplification of Impact programs.
- Develop content and drive asset amplification, partnering with the Impact team to promote and improve training assets (e.g., Gemini Academy, Higher Ed toolkits) and identifying missing training needs.
- Help partner with Brand team to launch AI literacy initiatives at the intersection of families and teachers, to empower educators to have fruitful conversations around screen value and better relationships about AI in the classroom with families.
- Demonstrate the Gemini value by finding "hidden gems"—educators doing incredible things—and turning their workflows into high-impact stories for adoption campaigns. Build a "library of inspiration"—a repository of real-world examples, assets, and stories about educators.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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