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Associate Product Marketing Manager, Ads Marketing
GoogleMountain View, CA, USA
Apply Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full time roles, internships, projects, or academic classes.
Preferred qualifications:
- 3 years of full-time work experience.
- Understanding of the APAC small and medium business landscape and digital advertising ecosystem.
- Understanding of and enthusiasm for Google's product ecosystem, technological innovations, and leadership in the Artificial Intelligence (AI) space.
- Proven interest in marketing & tech and a solid understanding of Google’s AI tools.
- Demonstrated global mindset and ability to think across disciplines, industries, cultures and scenarios, with comfort with ambiguity and being agile.
- Excellent problem solving and analytical skills, with the capacity for understanding and developing strategy.
About the job
As an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google’s global program for early career marketers. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Drive ongoing insights and conduct rigorous performance reviews of the business, acquisition funnel, and diverse marketing channels (paid, owned, and agentic). Leverage these data-driven insights to drive short-, mid-, and long-term acquisitions marketing initiatives.
- Leverage a command of AI tools and methodologies to enhance operational efficiency and scale personalized marketing efforts. Apply AI-enabled solutions to optimize daily workflows and extract deeper insights.
- Run APAC Ads Acquisitions & Scaled Marketing performance tracking, budgeting, and operational workflows. Apply strong analytical accuracy to evaluate SMB growth across segments to support weekly, monthly, and quarterly performance reviews, and translate complex data into growth initiatives.
- Conduct analysis of internal and external data to identify and validate "white space" growth opportunities. Architect use cases leveraging AI and/or clear GTM motions to test hypotheses around those opportunities.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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