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Product Marketing Manager, Rich Business Messaging, Google Ads
GoogleReno, NV, USA6+ years
Apply Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, digital advertising, lifecycle marketing, or marketing communications.
- Experience in product positioning, narratives, case studies, and content development across marketing channels.
- Experience with digital marketing including Google Ads or similar digital advertising platforms.
- Experience developing and implementing creative ideas and partnering with agencies.
Preferred qualifications:
- Deep expertise in the digital advertising landscape, particularly in lead generation, business messaging (RCS/SMS), or conversational commerce.
- Proven track record of influencing cross-functional teams and acting as a trusted partner to executive stakeholders in product and feature development.
- Demonstrated ability to independently drive marketing outcomes for complex projects, proactively taking initiative to kick off new work streams.
- Exceptional ability to analyze and synthesize complex market data and engaged intelligence into clear, actionable business narratives.
- Strong organizational and project management capabilities, with the ability to build new processes and anticipate future challenges.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Drive the go-to-market (GTM) strategy and execution for Rich Business Messaging (RBM) and Lead Generation products to compete against industry rivals and accelerate market adoption.
- Lead user research and market analysis to generate innovative insights, using this data to make valued business recommendations that influence Product and Sales roadmaps.
- Develop critical user journeys and cohesive lifecycle strategies to drive step-changes in user growth for new innovations like Agentic Lead Form Ads and RCS Message Ads.
- Manage competing stakeholder interests across Product, Engineering, and global Sales teams, acting as a trusted partner to ensure alignment on 2026 business objectives.
- Create and execute medium-to-large-scale marketing campaigns and sales enablement programs that clearly communicate the value of Google's solutions to both C-level executives and practitioners.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.