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Social Strategist, YouTube Brand and Social Marketing
GoogleWaterloo, ON, Canada6+ years
Apply This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in social marketing.
Preferred qualifications:
- Experience developing and executing data-driven social strategies and playbooks for global brands.
- Experience working cross-functionally with various stakeholders and teams.
- Experience identifying and analyzing relevant data to inform decision-making and tailor storytelling to internal stakeholders at all levels, including executive leadership.
- Deep subject matter expertise in social platforms, content formats, and algorithmic trends, including the YouTube ecosystem, creators and culture. Experience managing paid social campaigns.
- Strong autonomy in leading global projects with multiple stakeholders across a matrixed organization.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
We are seeking a Social Strategist to join the YouTube Brand and Social Marketing team as a data-driven social strategist.
In this role, you will focus on building scalable social infrastructure and replicable strategies for the Brand+Social COE to maximize the capability of Social Marketing towards efficient business impact. Your work will empower greater agility, alignment and faster execution speed.
You will fuel the Social Editorial team in building and maintaining a successful always-on brand presence through organic channels, and drive Initiative Social and Influencer Strategies in partnership with Campaign leads. These upfront frameworks and activation principles ensure that social-first thinking is integrated into YouTube's most critical initiatives. You will build and implement Paid Social Boosting strategies, channel strategy, and content strategy.
You will also collaborate with Google Brand Studio to surface performance insights, extracting actionable learnings from across the broader business.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Build replicable frameworks, activation principles, and playbooks for implementation across YouTube Marketing in service of business impact, agility and speed-to-market.
- Partner with Editorial and Campaign teams to implement social strategies that fuel healthy always-on channels and tentpole activations. Partner with regional teams to scale globally and support local implementation.
- Drive initiative social strategy and thought-leadership in collaboration with campaign leads for priority product areas.
- Partner with analysts to track social performance, develop recommendations to optimize in real-time, applying learnings to future campaigns, and reporting on impact.
- Collaborate with Google Brand Studio to surface YouTube performance insights and extract actionable learnings from across the wider business.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.