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Product Marketing Manager, Google Health Features and Verticals
GoogleWaterloo, ON, Canada6+ years
Apply Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, lifecycle marketing, or brand management within consumer software, mobile apps, or digital health.
- Experience managing software feature launches, feature adoption campaigns, or mobile app growth initiatives.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience working in the digital health, wellness, or health-tech space, with a solid understanding of user privacy considerations and regulatory/clinical sensitivities.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Ability to thrive in highly matrixed, cross-functional environments, with a demonstrated knack for managing multiple stakeholders (including product, engineering, legal, and medical/clinical experts).
- Strong problem-solving skills with experience utilizing user data, UX research, and market trends to build compelling product narratives.
- Strong communication skills, capable of bridging the gap between deep technical/medical features and simple, motivating consumer benefits.
About the job
As a Product Marketing Manager for Google Health, you will lead the end-to-end product marketing strategy for critical software verticals and core feature sets within our consumer health portfolio. This includes shaping both new feature introductions and optimizing sustaining software capabilities that empower users to manage their wellness daily.
In this role, you will own distinct feature verticals (such as illness detection, medical record mapping or mental health) and drive their adoption, engagement, and long-term value. You will operate as the marketing lead for your assigned domains while partnering closely with the Lead Product Marketing Manager (PMM) for the primary Google Health app to ensure a seamless, unified user experience and a cohesive overall narrative.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Define the positioning, messaging frameworks, and distinct value propositions for specific software verticals and health features. Turn complex clinical or technical capabilities into intuitive, consumer-facing benefits.
- Develop and execute sustaining marketing strategies to drive feature discoverability, onboarding, and habitual engagement. Partner with growth and product teams to optimize the user journey post-launch.
- Lead the launch of new software features, UX updates, and vertical experiences. Orchestrate cross-functional execution across regional marketing, PR, GTM, brand, and internal channels.
- Partner deeply with product management, clinical/health experts, UX research, and legal to advocate for the user. Translate clinical validation and consumer insights into actionable feature requirements and marketing narratives.
- Collaborate seamlessly with the Lead App PMM to ensure vertical-specific feature launches align with the broader app roadmap, and act as a primary product expert by testing features.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.