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Product Marketing Manager, Developer Programs, Google Cloud
GoogleNew York, NY, USA6+ years
Apply Please submit your resume in English - we can only consider applications submitted in this language.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing at a cloud, software, or startup company.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Product knowledge around scaled programs for technical communities.
- Demonstrated product marketing abilities that propel adoption and market momentum; a track record of bringing innovative tech products to market.
- Ability to keep up with the pulse of industry trends, with an eye on the developer and developer tools landscapes to discover what’s new, how developers are adapting to industry trends, and which innovations are coming next.
- Ability to grow in a collaborative, dynamic, and fast-moving work environment with demonstrated attention to detail and accuracy.
- Ability to contribute to a scrappy and entrepreneurial team culture.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As part of the Product Marketing team for Developer Programs at Google Cloud, you’ll be responsible for growing the population of Google Developer Program (GDP) members, including subscribers to the program’s paid Premium tier.
You’ll be responsible for key aspects of go-to-market, contributing to messaging and positioning, and orchestrating marketing execution across regions, events, campaigns, online assets, growth marketing, and field enablement.
Your work will solidify for developers why joining GDP should be an essential part of their journey with Google, and core to their growth as technologists. You will synthesize complex product capabilities for audiences both familiar and new to Google tools (such as how GDP benefits for Firebase and Gemini can be used to build a gen AI-enabled application).
You will also require the development of strong working relationships and interactions with Google Cloud and cross-Google product and marketing teams, serving as a trusted resource on all aspects of GDP for internal teams coming to understand how integrating with GDP accelerates adoption of their services.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Drive growth of the Google Developer Program (GDP) membership, including subscriptions to the paid Premium tier.
- Shape the narrative and strategic messaging for GDP.
- Manage marketing execution for GDP across various channels such as regional initiatives, events, campaigns, digital platforms, growth marketing, and field enablement.
- Facilitate understanding within internal teams of how GDP integration enhances adoption of their offerings.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.