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Creator Partnerships Lead
GoogleShanghai, ChinaSenior8+ years
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Google will be prioritizing applicants who have valid working rights in Vietnam or Thailand and do not require Google’s sponsorship of a visa.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Ho Chi Minh City, Ho Chi Minh, Vietnam; Bangkok, Thailand.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience working with digital organizations.
- Experience identifying and recommending scalable solutions to improve customer strategy, and working with senior leadership.
Preferred qualifications:
- 10 years of experience in a sales-focused business development or account management role, specifically within the influencer marketing and social advertising sectors.
- Experience managing relationships with holding companies or influencer marketing agencies (IMAs), with a deep understanding of their services, structures, and decision-making processes.
- Experience identifying, negotiating, and closing brand deals and advertising contracts.
- Understanding of the social landscape, social partners, and their products, including how to apply AI-driven tools and products to support sales, measurement, and processes, while connecting with internal stakeholders to support with feedback.
About the job
This team is to enable our creative and creator partners to produce lighthouse advertising that accelerates business growth, creates a sense of pride in Southeast Asia, and fuels an enduring desire to partner with Google.
In this role, you will enable influencer marketing agencies to capture the full value of YouTube’s creator ads solutions. You will be responsible for a portfolio of agencies, driving growth through enablement and rollout of creator ads solutions. You'll drive growth, build relationships, and identify and convert sales opportunities within the digital advertising space. You will supercharge our creator ecosystem on YouTube and drive adoption of Google's advertising solutions by connecting with agency partners and helping them build successful brand-creator campaigns.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Engage proactively with agencies and IMAs to drive the adoption and use of Google advertising products within influencer marketing campaigns and deliver on sales and deals pacing goals.
- Work closely with agency partners to help them have the capabilities, integrations, and solutions to drive forward creator related advertising with YouTube.
- Work across various teams at Google including our sales and YouTube partnerships team to ensure the success of influencer ads programs through our partner agencies.
- Identify and pursue new opportunities to expand YouTube's influencer and creator ecosystem.
- Be an expert on Google's advertising solutions, demonstrating their value within creator related ad solutions.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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