Principal Product Manager - Journey & Orchestration

Principal Product Manager, Journey & Orchestration 

About the job 

At GEICO, subsidiary of Berkshire Hathaway, we’re on a mission to redefine insurance through technology, innovation, and customer obsession. 

You will work on GEICO’s customer engagement platform for creating and activating customer communications and marketing campaigns. We are evolving from messaging execution into a modern orchestration platform, with growing emphasis on self serve usability, multi channel orchestration, AI engagement, agentic workflows, and enterprise grade reliability. 

This Principal Product Manager role owns journey and orchestration, how customer engagement is designed, sequenced, and activated over time. You will shape the journey builder, lifecycle logic, and cross channel orchestration experiences that connect audience, content, and delivery into cohesive engagement flows. 

You will drive automation and simplification across orchestration workflows, advance simulation and validation experiences, and help define the platform’s agentic future, including goal based, AI assisted orchestration that helps teams choose the right path, timing, and channel mix. You will partner with product managers across customer data, content, and delivery to ensure orchestration works end to end. 

This role is ideal if you enjoy complex workflow products with users, designers, and engineers, while building alignment with senior stakeholders. If you want to shape how GEICO orchestrates customer engagement today and its agentic future, we are looking for you. 

Key Responsibilities 

Product vision & orchestration 

• Define the vision, strategy, and roadmap for journey and orchestration across the customer engagement platform 

• Own the journey builder, lifecycle logic, and cross channel orchestration workflows for email, SMS, push, and emerging channels 

• Connect roadmap priorities to engagement outcomes, including launch velocity, journey performance, and customer experience quality 

• Define platform patterns that integrate orchestration with audience, content, and delivery capabilities 

Simulation, trust & simplification 

• Drive simulation, preview, and validation experiences that help teams test journeys before activation 

• Simplify orchestration workflows through automation, templates, unified flows, and self serve guidance 

• Improve visibility into dependencies, errors, and launch risk with clear safeguards for a regulated, high volume environment 

AI & agentic orchestration 

• Define product direction for AI assisted and agentic orchestration, including goal based engagement design, intelligent recommendations, and workflow automation 

• Partner with AI engineering to turn intelligent orchestration opportunities into usable product experiences 

• Collaborate with peer product managers across customer data, content, delivery, and analytics without duplicating ownership 

Leadership & partnership 

• Lead discovery, prioritization, and delivery with campaign managers, journey builders, marketing operations, and engineering partners 

• Define KPIs for orchestration performance and workflow efficiency 

• Influence senior stakeholders and represent orchestration in portfolio planning 

• Mentor product managers and contribute to product practice within the team 

• Does not own audience data, content creation, or delivery execution, but ensures orchestration integrates effectively across the engagement stack 

What success looks like in year one 

• Journey and orchestration workflows are simpler, faster, and less dependent on operational support 

• Simulation and validation capabilities help teams launch journeys with greater confidence 

• Cross channel orchestration advances in partnership with content and delivery product teams 

• Clear phased direction established for AI assisted and agentic orchestration 

• Roadmap tied to measurable gains in launch velocity, journey performance, and engagement effectiveness 

Qualifications 

Required 

• 8+ years of product management experience, with at least 3 years in journey orchestration, campaign workflow, marketing automation, or customer engagement 

• Experience delivering complex workflow or orchestration products at enterprise scale 

• Strong understanding of journey design, lifecycle logic, and marketing operations 

• Demonstrated ability to simplify and automate complex product workflows 

• Strong strategic thinking, stakeholder management, and executive communication skills 

• Experience defining KPIs and using data to inform product decisions 

• Bachelor’s degree or equivalent practical experience 

Preferred 

• Experience with customer engagement or marketing automation platforms 

• Familiarity with cross channel orchestration or lifecycle marketing 

• Experience with AI assisted workflows, goal based design, or agentic automation 

• Exposure to regulated industries or legacy platform modernization 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.