Associate, Customer Lifecycle Strategist

Overview 

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. 

We are seeking a data-driven, customer-obsessed Customer Lifecycle Marketing Strategist who will support the development and execution of customer engagement and retention programs across GEICO’s customer lifecycle. This role will help plan, launch, and optimize communications across email, direct mail, and SMS, while contributing insights that shape broader lifecycle and retention marketing initiatives. You will leverage behavioral insights, lifecycle analytics, and personalized engagement strategies to keep customers engaged, satisfied, and loyal.  

The ideal candidate combines strong execution and strategic thinking to translate business goals into customer journeys and continuously improve engagement and retention through data-driven insights. 
 
Key Responsibilities 

• Support design and optimization of lifecycle journeys including onboarding, engagement, renewal, and retention.  

• Translate lifecycle strategy into campaign plans, including audience targeting, messaging, and channel approach. 

• Support the qualification and vetting of multichannel growth opportunities across product lines through data analysis and market insights. 

• Plan and execute campaigns across email, SMS, and direct mail channels 

• Partner with marketing operations and engineering teams to launch automated and triggered communications. 

• Support testing initiatives (A/B testing, segmentation, and timing strategies) 

• Monitor campaign performance and identify optimization opportunities. 

• Collaborate cross-functionally with Product, Analytics, Creative, and Operations teams. 

• Help maintain lifecycle calendars, priorities, and campaign documentation. 

 
 
Key Qualifications 

• 3–5 years of experience in lifecycle marketing, CRM marketing, or customer engagement strategy. 

• Strong analytical skills, with experience analyzing campaign performance and providing optimization recommendations.  

• Experience managing projects across multiple stakeholders. 

• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and succinctly.  

• Experience working with operations and engineering teams to build and deploy highly dynamic campaigns 

• Strong project management skills with the ability to manage multiple campaigns simultaneously 

Core Competencies 

• Customer-centric thinking and lifecycle mindset 

• Data-driven decision making 

• Structured problem solving 

• Cross-functional collaboration 

• Attention to detail and operational rigor 

• Test-and-learn experimentation approach 

• Ability to balance execution with strategic thinking 

Nice to Have 

• Experience with Email, SMS or direct mail marketing programs 

• Familiarity with customer segmentation or personalization strategies 

• Exposure to experimentation frameworks or holdout testing 

• Experience working with analytics or customer data platforms (CDP) 

• Experience supporting retention, subscription, or loyalty programs 

• Experience in the Insurance space 

• Experience in using HighTouch 

#LI-HB1

The GEICO Pledge: 

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs. 

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives. 

Great Careers: We offer a career where you can learn, grow, and thrive through 

personalized development programs, created with your career – and your potential – in 

mind. You’ll have access to industry leading training, certification, career mentorship and coaching with supportive leaders at all levels. 

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose. As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers. 

Great Rewards: We offer compensation and benefits built to enhance your physical well- being, mental and emotional health and financial future. 

• Comprehensive Total Rewards program that offers personalized coverage tailor- made for you and your family’s overall well-being. 

• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance 

• Access to additional benefits like mental healthcare as well as fertility and adoption assistance. 

• In office and remote opportunities, as well as our signature GEICO Flex program, offering the ability to work remotely for up to four weeks per year. 

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.