Event Marketing Lead

About us

Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, where purchasing mission-critical vehicles and equipment used to take months of paperwork, phone calls, and delays. Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing. What once took months now takes minutes.

In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started.

About the role

Garage is hiring an Event Marketing Lead to build the events engine that turns high-intent industry moments into a qualified pipeline. As Garage scales its go-to-market motion, events are becoming a critical way for us to get in front of the right audience, deepen customer relationships, and create more high-quality sales conversations.

This is a hands-on individual contributor role for someone who can own the full event motion: choosing the right conferences and field opportunities, building the plan with Sales, managing the logistics, driving attendance, and making sure every event has a measurable follow-up strategy.

You will partner closely with Sales, Marketing, and company leadership to identify the rooms Garage should be in, create thoughtful experiences for buyers and customers, and translate event activity into conversations, opportunities, and revenue.

In this role you will

• Own Garage’s pipeline-focused event calendar across conferences, trade shows, field events, dinners, and other in-person customer or prospect experiences.

• Manage event execution end to end, including timelines, budgets, vendors, venues, booth or sponsorship deliverables, shipping, staffing, collateral, and day-of logistics.

• Build repeatable playbooks for event planning, sales coordination, lead capture, follow-up, and post-event reporting.

• Create strong attendee experiences that make Garage clear, credible, and memorable to buyers in essential industries.

• Partner with Sales to define event goals, target accounts, attendee strategy, pre-event outreach, on-site coverage, and post-event follow-up.

• Evaluate which events Garage should sponsor, attend, host, or skip based on audience fit, pipeline potential, cost, and strategic value.

• Work with Marketing and Sales to turn event moments into campaigns, customer touchpoints, executive meetings, and pipeline-generating follow-up.

• Track event performance, report on outcomes, and use learnings to improve Garage’s event strategy over time.

What we’re looking for

• You are a practical, high-ownership event marketer who can create structure from zero and connect event work directly to business outcomes.

• You are comfortable working closely with Sales, managing multiple moving pieces at once, and making clear recommendations about where Garage should spend time and money.

• You bring strong judgment, crisp execution, and a bias toward turning every event into real customer conversations.

Required

• 2+ years of experience planning and executing events such as conferences, trade shows, field events, customer dinners, or executive experiences.

• Strong project management skills, including the ability to manage timelines, vendors, budgets, stakeholders, and logistics without dropping details.

• Clear written and verbal communication, especially when coordinating across internal teams and external partners.

• Ability to build lightweight processes, make tradeoffs quickly, and execute in an environment where the event program is still being built.

• Ability to travel for events as needed, approximately 2-5 days a month

Nice to have

• Experience building an event marketing program or repeatable event playbooks from an early stage.

• Experience marketing to public sector, government, emergency services, industrial, fleet, logistics, marketplace, or other operational buyers.

• Experience with event measurement, attribution, CRM hygiene, or marketing automation workflows.

• Experience managing sponsorships, booths, speaking opportunities, or executive dinners.

Our values

• Growth oriented. We invest in people who grow as the company grows. We all should be constantly learning.

• Humility. Everyone has a lot to give and a lot to learn. We believe in creating an environment where the best ideas win and acknowledging when we are wrong.

• Customer focused. We have a genuine love for our customers. Customer success is our success.

• Hack to success. We move fast and take big swings. We always aim for a solution that addresses 80% of the problem in 20% of the time. We make informed bets, launch quickly, and iterate.

Why Garage?

• Our product is something people use everyday to buy the equipment local communities everywhere depend on.

• We’ve grown revenue over 10x in the last year and are well capitalized with $18M in funding raised total.

• We have a talent-dense, high-performing team from Ramp, Twitter, Goldman Sachs, Bilt, Wise, Unify, Honey, PayPal, and more.

• You’ll be one of our first 35 employees, operating as a foundational member of the team, partnering alongside the company’s founders.

What we offer

• Competitive salary and stock options

• Health, dental and vision insurance (100% covered)

• Unlimited paid time off every year (in addition to company observed holidays)

• Daily lunch and dinner

• $100 monthly wellness stipend

• 401(k) with employer match

• Pre-tax commuter benefits

• Bi-annual team offsite

• Relocation assistance