Marketing Manager, DFW

About You and The Role 

Every Zipline market grows differently. Customer behavior, commercial priorities, competition, partnerships, and local opportunities vary from city to city. We're looking for a Marketing Manager to own the strategy that turns those local realities into measurable market growth. You'll own marketing strategy and performance for the Dallas market, determining where marketing can have the greatest business impact and aligning the organization around those priorities. Success means driving measurable growth across awareness, customer acquisition, referrals, merchant launches, and overall market performance. You'll serve as the marketing leader for Dallas, partnering closely with Commercial, Operations, Community Engagement, Communications, and the broader Marketing organization. While each team owns its area of expertise, you'll define the market strategy, set priorities, and ensure our collective efforts drive measurable business results.

What You'll Do 

• Own the marketing strategy, priorities, and performance of the Dallas market. 
• Develop a deep understanding of customer behavior, commercial priorities, competitive dynamics, and local opportunities to identify where marketing can have the greatest business impact. 
• Build integrated marketing plans that bring together brand, lifecycle, partnerships, community engagement, merchant launches, local activations, and other marketing capabilities around Dallas's highest-priority growth opportunities. 
• Identify and prioritize local growth opportunities based on expected business impact, customer needs, and commercial priorities. 
•  Partner with Commercial, Operations, Community Engagement, and Marketing to coordinate execution and ensure investments are aligned to the market's highest priorities. 
• Represent the voice of the market by bringing customer insights, competitive intelligence, and local learnings back to the broader organization. 
• Define success metrics, measure performance, and continuously refine strategy based on business results.

What You'll Bring

• 8 years of experience in marketing, growth, brand, partnerships, product marketing, or a related field. 
• Experience developing integrated marketing strategies that combine multiple marketing disciplines to drive measurable business growth. 
• Strong business judgment and the ability to prioritize opportunities based on business impact. 
• Experience leading complex cross-functional initiatives and influencing without direct authority. 
• Excellent communication, stakeholder management, and relationship-building skills.
• Strong analytical skills with experience defining success metrics, measuring performance, and making investment recommendations based on data. 
• Comfort operating in ambiguity and adapting quickly as business needs evolve. 
• Ability to work onsite in Dallas, Texas.

What Else You Need To Know

The starting cash range for this role is $140,000 - $180,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; overtime pay; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more.

Zipline is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws or our own sensibilities.

We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply!