UX Copywriter

Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.

We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.

Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.

About this Role

You don't come across a company every day that obsesses over every word a user reads. At Fam, copy isn't an afterthought - it's a core part of the product experience.

With a product built for teenagers, every interaction matters. From onboarding and payments to nudges, notifications, and error states, the right words can make experiences feel intuitive, trustworthy, and delightful.

We're looking for a top-quality UX Copywriter who can deeply understand our users, simplify complex flows, and craft clear, engaging, and human-centered copy across the product. You'll work closely with Product, Design, and Marketing teams to shape experiences that help users navigate the product effortlessly while building a strong and consistent Fam voice.

If you believe that a single sentence can improve a user journey, reduce friction, and create delight, you'll fit right in.

Under-graduate degree (preferably communication/media/design/marketing)

2-4 years of experience in product copy, UX writing, CRM, or content roles

Strong understanding of UX writing principles and user journeys

Experience writing for push notifications, in-app communication, onboarding flows, error states, banners, and promotional campaigns

Ability to simplify complex product concepts into sharp, user-friendly copy

Portfolio showcasing product/UX copy work

Strong collaboration skills with product, design, and marketing teams

Experience working with fintech or consumer internet brands

Understanding of Gen-Z communication styles and internet culture

Familiarity with user retention, engagement, and activation journeys

Basic understanding of product metrics and experimentation (CTR, open rates, conversions)

Ability to balance brand tonality with product clarity

Own product and UX copy across the app, including onboarding, empty states, tooltips, error messages, nudges, banners, and transactional communication

Write high-performing push notifications, promotional copy, and lifecycle communication that improve engagement and retention

Collaborate closely with product managers, designers, and growth teams to shape intuitive user experiences through copyEnsure all communication remains consistent with Fam’s tone of voice — clear, sharp, youthful, and user-first

Participate in campaign ideation for in-app promotions and seasonal product moments

Work on experimentation and optimization of copy across CRM and product surfaces

Translate complex fintech concepts into simple, accessible communication for young users

Contribute to evolving the overall product voice and communication system across touchpoints

Be part of a high-energy, creatively driven team shaping the face of a growing brand

High-impact role where your creative decisions will directly shape the experience for 10M+ users

Get creative freedom and room to experiment

Collaborate with a team that values bold ideas and good vibes

Access to the latest tools, resources, and inspiration to grow your craft

 

• Relocation assistance to make your move seamless.

• Free office meals (lunch & dinner).

• Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more.

• Salary advance and loan policies for any financial help.

• Quarterly rewards and recognition programs, and a referral program with great incentives.

• Access the latest gadgets and tools.

• Comprehensive health insurance for you and your family, mental health support.

• Tax benefits with options like food coupons, phone allowances, car/device leasing.

• Retirement perks like PF contribution, leave encashment and gratuity.

 

FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.

 

FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles, which lets them add a personal touch to their payments.

 

We’re proud to be supported by renowned investors like Elevation Capital, Y-Combinator, Peak XV (formerly Sequoia Capital India), Venture Highway, Global Founder’s Capital, and esteemed angels Kunal Shah and Amrish Rao.

 

At Fam, our people-first approach is reflected in our generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions. We don’t mean to brag, but we promise you’ll be surrounded by some of the most fun, talented and passionate people in the startup space.

 

Want to see what makes life at Fam so awesome? Check out our shenanigans at @lifeatfam 😛

PS - We’re looking for someone with an AI-native mindset, who actively leverages AI in their day-to-day work, as we encourage and embed it across every level at Fam.