Marketing Analytics- Assistant Manager

Brand, Marketing and Communications Analyst – Supervising Associate

Job Title: Brand, Marketing and Communications Analyst – Supervising Associate

Job Rank: Supervising Associate

Reports to: MarTech and Analytics Lead

 

About EY GDS Brand, Marketing & Communications

EY Global Delivery Services (GDS) Brand, Marketing & Communications (BMC) is pioneering a modern, insight-driven marketing ecosystem that seamlessly connects our brand with diverse audiences through the power of data, creativity, and technology. Our mission is to advance EY’s purpose of shaping the future with confidence by delivering consistent, measurable, and impactful brand experiences on a global scale, driving meaningful engagement and business growth.

 

Opportunity

The Brand, Marketing and Communications Analyst – Supervising Associate – is a high-performing professional with a strong analytical mindset responsible for shaping how BMC performance is measured, understood, and optimized across channels, campaigns and teams. This role manages and evolves the EY GDS reporting and analytics framework, delivering actionable insights that drive data-led decision-making and improve marketing effectiveness and ROI.

 

Key responsibilities

• Strategic reporting & measurement
  • Develop and maintain marketing performance dashboards using Power BI and Adobe Analytics.
  • Integrate and manage data from multiple internal and external sources to ensure timely, consistent reporting.
  • Collaborate with EY GDS BMC Hubs and Centers of Excellence (CoEs) to align with the reporting strategy and metrics framework defined by MarTech and Strategy leadership.
  • Continuously improve data quality and standardize key performance indicators (KPIs) across campaigns and channels.
  • Conduct deep-dive analyses of campaign and channel performance to identify trends, anomalies, and optimization opportunities.
  • Partner with data analysts and global stakeholders to consolidate reporting and share best practices.
  • Apply AI and predictive analytics to forecast campaign outcomes and inform brand and demand growth strategies.

 

• Technology & platform management
  • Partner with platform product owners to maintain data hygiene, tool governance, and process efficiency.
  • Support the BMC community with technical guidance, training, and adoption of marketing platforms (e.g., Marketo, Adobe Workfront).
  • Enable and support content publishing processes across owned, earned, and paid channels.
  • Expense tracking and analysis of budget spends for the BMC function.
  • Governance and optimization
  • Support implementation of standardized campaign processes, templates, and reporting models to drive consistency, scalability and compliance.
  • Manage tagging, taxonomy, and attribution frameworks to ensure accurate and reliable measurement.
  • Champion data- and technology-led approaches to campaign planning and creative execution.

 

• Collaboration and stakeholder management
  • Partner with the MarTech Lead to establish a strong reporting cadence that enables insight-driven marketing strategies.
  • Work closely with content, design, and brand strategy teams to ensure channel insights inform creative and editorial decisions.
  • Recommend improved ways of working through process optimization and technology adoption.
  • Prepare periodical performance dashboards for senior leadership and key stakeholders.
  • Collaborate with EY GDS BMC Hubs and to ensure data integrity across platforms and channels.

 

Qualifications and skills

• 6–8 years of experience in marketing analytics, preferably within professional services or B2B environments.
• Hands experience with marketing analytics and automation platforms such as Adobe Analytics, Google Analytics, Power BI, Hootsuite, Marketing Cloud, and HubSpot.
• Strong understanding of data management, tagging, and tracking methodologies.
• Proficiency in Power BI or Tableau, Google Analytics, Adobe Analytics, advanced Excel (Power Query/VBA), and Office 365.
• Solid understanding of marketing automation, CRM platforms and digital analytics ecosystems.
• Proven experience in campaign analytics, audience segmentation and data-driven marketing.
• Ability to translate complex data into clear, actionable strategic recommendations.
• Strong stakeholder management, communication, and storytelling skills.
• Analytical, detail-oriented, and focused on continuous improvement.
• Comfortable working in a complex, matrixed, global organization.
• Experience with SQL or Python, social listening, and publishing tools is an advantage.
• Master or Bachelor’s degree in Marketing, Technology, Data Analytics, or related field.