Senior Associate- Brand- Marketing and Communications -GDS OPS -BMC- India location support

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Role title: Senior Associate, Brand, Marketing and Communications (BMC) India location support

Works closely with GDS BMC Innovation Leader | Business Acceleration Leader, GDS Innovation Program team, GDS Business Acceleration team.

 

Position overview: The Senior Associate, Innovation & Business Acceleration, will support the conceptualization, activation and scaling of strategic innovation and business acceleration initiatives across EY GDS. Working in a highly collaborative, matrixed environment, the role will drive innovation programs, capability showcase platforms, sector and alliance engagements, business storytelling, and growth-focused initiatives that enhance visibility, collaboration, and market impact.

The role will translate business priorities into actionable programs, experiences, and assets that accelerate capability adoption, showcase innovation, strengthen stakeholder engagement, and support go-to-market objectives. Success will be measured through program execution, stakeholder impact, platform growth, visibility of outcomes, and contribution to business acceleration goals.

 

Key responsibilities:

• Drive execution of GDS innovation campaigns and business acceleration initiatives, ensuring alignment to objectives, timelines and quality standards.
• Support planning and delivery of initiatives, campaigns and events, coordinating timelines, dependencies, reviews and approvals to deliver high-quality outcomes on time.
• Proactively build trusted relationships with various stakeholders; clarify objectives, audiences, key messages and success measures; manage expectations and communicate progress, risks and decisions.
• Develop or coordinate briefs and create textual, visual and audio/video content where appropriate; consolidate inputs; ensure messaging is clear, accurate and aligned to approved narratives, brand standards and required approvals.
• Coordinate execution across internal channels to optimize internal communications efficiency, e.g. VCI screens, Viva Engage, SharePoint.
• Support events, on-ground initiatives, activation, requirement or request.
• Apply BMC processes, quality controls and governance requirements; maintain documentation and audit trails as required; identify opportunities to improve ways of working.
• Deliver timely data, insights, and reports aligned to the centralized BMC performance reporting framework.

 

Rank expectations (Senior Associate):

• Technical & Knowledge Sharing: Quickly assimilates information, identifies key implications, and actively shares up-to-date knowledge and learnings with colleagues. Promotes knowledge sharing using effective communication tools (graphics, tables, models) to enhance impact.
• AI Fluency: Uses approved AI tools and methods independently to improve work outcomes, proactively adapts AI practices to various contexts, and begins advising others on responsible AI use, focusing on efficiency, accuracy, and risk mitigation.
• Business Skills: Applies deep understanding of client needs to identify critical outcomes and barriers, builds credibility and trust, analyzes and presents data to highlight trends, and identifies opportunities for process improvements.
• Leadership & Teamwork: Demonstrates a positive, inclusive, and globally aware mindset, gives supportive feedback, helps colleagues with methodologies, aligns actions to team vision, and actively participates in meetings and initiatives.
• Quality & Risk Management: Evaluates progress, focuses on quality by asking critical questions, identifies and resolves issues related to standards and policies, maintains independence and objectivity, and organizes work to prioritize stakeholder needs.
• Impact mindset: Understands how communications support business priorities; uses data and feedback to improve effectiveness and demonstrate outcomes.

 

Qualifications:

• University degree (or equivalent experience) in communications, journalism, marketing, business or a related field.
• 4- 6+ years of relevant experience in communications (internal and/or external), marketing or related fields; professional services or complex matrix organization experience.
• Demonstrated ability to translate business priorities into clear messages and audience-centric content across multiple channels and formats.
• Good project management skills, attention to detail and ability to work to deadlines across competing priorities.
• Strong written and verbal communication skills in English; any other language is an advantage.
• Proficiency with standard business tools (PowerPoint, Word, Excel) and collaboration platforms (e.g., Teams/SharePoint).
• Ability to work across cultures and time zones; strong collaboration skills and a proactive, service-oriented mindset.

 

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