Market Research Analyst III

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$136,000.00 - $176,000.00

What’s the role?

We are looking for a Senior Market Researcher who can influence marketing decision-making by translating rigorous brand and performance marketing research into clear insights that sharpen channel execution and audience strategy. You’ll work closely with marketing teams and alongside other researchers and data scientists to deliver recommendations that will craft the future of human commerce on Etsy.

This is a full-time position reporting to the Senior Manager, Market Research. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here. here.

What’s this team like at Etsy?

• The Market Research team helps Etsy understand customers, sellers, and the marketplace through rigorous qualitative and quantitative research

• We use research to inform the development of marketing strategy & tactics and to help evaluate marketing performance (in close partnership with Marketing Analytics)

• We’re a mixed-methods team with a deep bench of quantitative and qualitative methods, but our team leans towards quantitative skill sets

• We conduct research with global consumers, small business owners, as well as Etsy buyers & sellers

• We actively foster an inclusive team culture that promotes diversity, collaboration, and professional development

What does the day-to-day look like?

• Primary Tasks:
  Partners with Product & Retention Marketing teams to guide marketing strategy and execution 
  Independently develop and execute research for tightly-scoped research projects, including developing survey instruments, analyzing data, generating insights and recommendations, and writing reports, while supporting the Product & Retention Marketing Research Lead on more widely-scoped research projects
  Secondary Tasks:
  Own key aspects of our brand tracking program, including vendor relationships, questionnaire updates, tabulation specs, data analysis, and reporting 
  Source and synthesize secondary research, including competitive intelligence 
  Contribute to market research operations, including project management and overseeing the process of working with third-party research vendors (e.g., research agencies, moderators).
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• Approximately 5+ years experience conducting primary market research, ideally in a multi-channel marketing or ecommerce environment 
• Expertise designing and executing quantitative and mixed-methods research, including brand tracking, audience strategy, channel measurement 
• Strong quantitative research skills, including sampling, questionnaire design, and data analysis, with the ability to develop measurement frameworks, interpret complex data from primary research and third-party sources, identify meaningful trends, and translate findings into clear business implications
• Experience connecting brand health, channel performance, audience understanding, and business outcomes to development holistic measurement approaches and inform marketing strategy
• Comfort leveraging AI tools to accelerate research workflows and experience independently exploring new use cases– while maintaining human oversight and judgement of outputs 
• Excellent data visualization skills, including experience with Google Slides, with the ability to translate complex data into clear narratives
• Strong stakeholder management and communication skills,
• A collaborative, curious, and pragmatic mindset and the ability to balance methodological rigor with speed and proactively identify opportunities for research and measurement to improve marketing decisions

Additional Information
 

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
 
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.