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Job Title:
Sales Director, Southeast Asia SalesJob Description:
Position Summary
The Sales Director, Southeast Asia Sales is responsible for leading the SDC sales organization to achieve revenue growth, market share expansion, and customer satisfaction across Southeast Asia.
The position develops and executes regional growth strategies, builds high-performing teams, strengthens customer relationships, and works cross-functionally with product management, operations, customer service, applications engineering, and executive leadership to achieve business objectives.
Key Responsibilities
Revenue Growth & Business Leadership
Own regional revenue and market share performance across Southeast Asia.
Develop and execute strategic growth plans aligned with corporate objectives.
Identify and capture opportunities in advanced semiconductor, memory, foundry, specialty devices, data storage, OEM, and emerging technology segments.
Drive new product introductions, qualification wins, and share gain initiatives.
Lead forecasting, pipeline management, account planning, and business reviews.
Develop strategies to consistently outperform market growth.
Strategic Customer Management
Build executive-level relationships with key customers and ecosystem partners.
Lead engagement with Global Strategic Customers and major regional accounts.
Negotiate commercial agreements, pricing strategies, long-term supply arrangements, and strategic partnerships.
Drive customer retention, expansion, and satisfaction.
Sponsor critical account escalations and resolution processes.
Organization & People Leadership
Lead and develop a regional team : Account Managers
Recruit, coach, and retain top commercial talent.
Establish clear performance expectations and accountability.
Build succession plans and leadership bench strength.
Foster a culture aligned with company values and high-performance standards.
Commercial Excellence
Drive disciplined sales processes, opportunity management, and account planning.
Improve forecast accuracy and business visibility.
Establish KPIs and operating rhythms for the regional organization.
Ensure effective utilization of CRM, pricing, and commercial tools.
Lead margin improvement and pricing initiatives.
Cross-Functional Leadership
Partner closely with Product Management, Manufacturing, Supply Chain, Finance, Marketing, and Engineering teams.
Support regional manufacturing localization and strategic growth initiatives.
Influence product roadmaps based on customer requirements and market intelligence.
Lead cross-functional efforts to accelerate customer qualifications and technology adoption.
Market Intelligence & Strategic Planning
Monitor industry trends, competitive developments, fab expansions, and customer investment plans.
Develop long-term regional growth strategies.
Provide executive leadership with market insights and risk assessments.
Identify emerging opportunities
Key Performance Indicators (KPIs)
Business
Revenue Growth
Market Share Gain
New Product Introduction Revenue
Strategic Account Growth
Pipeline Coverage Ratio
Forecast Accuracy
Customer
Customer Satisfaction
Executive Relationship Coverage
Qualification Wins
Contract Renewal & Retention Rates
Leadership
Employee Engagement
Talent Development
Succession Readiness
Team Productivity
Sales Competency Improvement
Success Profile
A high-performing SEA Sales Director:
Consistently delivers growth above market.
Builds strategic executive relationships.
Develops future sales leaders.
Drives commercial discipline and accountability.
Leads change and organizational transformation.
Balances strategic thinking with execution excellence.
Serves as a trusted advisor internally and externally.