CRM Manager, Sports Interaction- Casino

Company Description

At Entain, we don't just keep up with the pace of entertainment, we set it. Home to over 30 global brands, we're 29,000+ strong, united by a love of creating bold, boundary-pushing experiences. And when we win, we win together.

Our ambition? To become the world's number one in betting, gaming, and interactive entertainment, delivering moments of pure excitement to millions, responsibly and sustainably.

• Location & Working Model: Toronto-based with collaborative, cross-functional teams
• Key Role Feature: Full ownership of CRM campaign strategy and promotional calendar for Sports Interaction Casino
• Salary: CAD $85,000 – $105,000 Location: Toronto, Canada

Job Description

This opportunity has arisen as part of continued investment in CRM excellence and campaign sophistication. As we strengthen our customer engagement strategy, we are looking for a CRM Manager to drive high-quality, data-led campaigns and elevate player experiences across casino audiences. This is a replacement position for an existing member of the team.

The CRM Manager will play a pivotal role in shaping how we engage, retain, and reactivate players through targeted, insight-driven campaigns. The role requires a balance of creativity, analytical thinking, and operational precision, working closely with Product, VIP, and Creative teams. The CRM Manager will leverage modern CRM platforms and AI-driven insights to optimise campaign performance, while ensuring regulatory compliance and responsible gaming standards are met. This is an opportunity to make a direct impact on customer growth and long-term player value within a leading global organisation.

• Design campaign mechanics and promotional offers that drive engagement, retention, and reactivation KPIs
• Own and manage the weekly promotional calendar, ensuring effective cadence and alignment with strategy
• Apply AI-driven insights and segmentation techniques to enhance campaign targeting and performance
• Oversee campaign QA to ensure accuracy, compliance, and high-quality execution across all channels
• Analyse campaign performance and bonus efficiency, translating insights into continuous optimisation
• Collaborate cross-functionally to deliver seamless, high-impact CRM initiatives

Qualifications

• 3+ years' CRM experience within iGaming or gambling (sports betting or casino)
• Expertise in segmentation, campaign design, and promotional mechanics
• Advanced analytical capability, including use of AI or data-led tools to inform decisions
• Experience working with CRM platforms such as Optimove or equivalent systems
• Ability to collaborate across Product, Creative, and Operational teams

Preferred:

• Personal knowledge in online casino would be beneficial
• Familiarity with responsible gaming practices and regulatory compliance requirements
• Knowledge of Canadian French in addition to English

Additional Information

The CRM Manager role offers a unique opportunity to shape the future of CRM within a globally recognised brand while working at the forefront of data-driven and AI-enhanced marketing strategies.

We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage/civil partnership, or any other basis.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.