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Social & Digital Communications Manager
Empower PharmacyUS Remote5+ years
Apply Empower Pharmacy is a visionary healthcare company dedicated to making quality, affordable medication accessible to millions of patients nationwide. As the nation’s most advanced 503A compounding pharmacy and FDA-registered 503B outsourcing facility, we’re redefining what’s possible in personalized medicine and pharmaceutical manufacturing. We’re proud to be recognized as one of Houston’s fastest-growing private companies and ranked #116 in Healthcare & Medical on the Inc. 5000 List for 2025.
Our strength is built on four core values: People, Quality, Service, and Innovation. Guided by these principles, we’ve created a uniquely integrated healthcare platform powered by advanced technology, operational excellence, and a relentless commitment to patient care. From manufacturing and quality control to distribution and customer experience, our teams work together to raise industry standards, expand access to critical medications, and improve outcomes for patients and providers across the country.
At Empower, joining our team means more than starting a new role. It means becoming part of a mission-driven organization that’s transforming healthcare at scale. We invest deeply in our people, encourage bold thinking, and create opportunities for growth, leadership, and innovation at every level. Your ideas matter here, your development is supported, and the work you do has a direct impact on the lives of millions.
If you thrive in a fast-moving, purpose-driven environment where innovation, collaboration, and ambition come together, Empower Pharmacy is the place for you. Let’s transform healthcare together.
Position Summary:
The Social & Digital Communications Manager is responsible for the day-to-day management and growth of Empower Pharmacy’s social media presence across LinkedIn, Instagram, Facebook, X (Twitter), Threads, and other emerging channels. Reporting to the Director, Content, this role is the primary steward of Empower’s brand voice and reputation in social spaces, ensuring consistent, compliant, and audience-first engagement that builds trust with healthcare professionals (HCPs) and patients.
This role sits at the intersection of editorial judgment and community management. The Social Media Manager executes a content calendar aligned to the broader content strategy, monitors channel performance, responds to community interactions, and collaborates cross-functionally to keep social content timely, accurate, and on-brand. Success in this role requires strong writing instincts, a deep understanding of healthcare audiences, and the ability to operate within a regulated environment without sacrificing creativity or speed.
Responsibilities:
Channel Management & Publishing
- Publishing Ownership: Own the day-to-day publishing schedule across LinkedIn, Instagram, Facebook, X, Threads, and other assigned platforms, ensuring consistent cadence and brand voice.
- Calendar Execution: Execute a content calendar developed in collaboration with the Director, Content, balancing brand storytelling, educational content, product campaigns, and community moments.
- Format Adaptation: Adapt content formats — copy, graphics, short-form video, carousels, and stories — to each platform’s audience norms and algorithmic best practices.
- Trend Monitoring: Monitor platform trends, format updates, and competitive activity to surface timely content opportunities to the content leadership team.
Community Engagement & Brand Reputation
- Daily Interactions: Manage daily community interactions across all channels, responding promptly and accurately in Empower’s brand voice.
- Audience Relationship: Build relationships with HCP, patient, and caregiver audiences through thoughtful, empathetic engagement that reinforces Empower’s authority and trustworthiness.
- Reputation Oversight: Monitor brand sentiment and flag reputational risks, competitive activity, or adverse events to appropriate stakeholders immediately and in accordance with Empower protocols.
- Safety Escalation: Escalate patient safety reports, adverse event mentions, or medical inquiries per HIPAA and pharmacovigilance requirements.
Content Production Support
- Compliant Copywriting: Write clear, compelling, and compliant social copy that translates complex clinical or product information into accessible, audience-appropriate language.
- Workflow Coordination: Coordinate with Creative, Medical Affairs, and Legal teams to route content through approval workflows on time and with clean submissions.
- AI Leverage: Leverage AI content tools to accelerate drafting, repurposing, and scheduling while maintaining editorial quality and compliance standards.
- Asset Management: Maintain an organized library of approved social assets, copy templates, and evergreen content to support efficient, on-demand publishing across all channels.
Analytics & Reporting
- Metrics Tracking: Track and report on channel-level performance metrics including reach, engagement rate, follower growth, link clicks, and share of voice.
- Performance Reporting: Deliver regular performance summaries to the Director, Content with clear narrative analysis and actionable recommendations.
- Audience Intelligence: Use social listening and analytics platforms to identify audience insights, trending conversations, and content gaps relevant to Empower’s categories.
- Competitive Benchmarking: Monitor and benchmark performance against industry peers and identify opportunities to improve content resonance and audience growth.
Knowledge and Skills:
- Exceptional social copywriting skills with the ability to adapt brand voice across channels and translate technical or clinical content for patient and HCP audiences.
- Hands-on experience with social media management platforms (e.g., Sprinklr, Sprout Social, Hootsuite) and native platform tools across LinkedIn, Instagram, Facebook, X, and Threads.
- Proven track record integrating AI and automation into content production, community management, compliance pre-screening, and reporting to drive speed, quality, and cost efficiency.
Experience and Qualifications:
- Bachelor’s degree in Communications, Journalism, Marketing, or a related field. Compounding pharmacy, specialty pharma, or functional medicine background is a strong advantage.
- 5+ years of experience managing social media accounts for a brand, with demonstrated ability to grow audiences and drive engagement across multiple platforms simultaneously.
- Familiarity with MLR (Medical, Legal, Regulatory) or similar approval workflows; able to prepare clean submissions and manage revision cycles efficiently.
- Strong organizational skills with the ability to manage multiple concurrent workstreams, deadlines, and stakeholder relationships.
Key Competencies:
- Customer Focus: Builds trust through customer-centric solutions.
- Strategic AI: Guides responsible AI adoption and adaptation.
- Optimizes Work Processes: Drives efficiency with continuous improvement.
- Collaborates: Partners effectively to achieve shared goals.
- Resourcefulness: Secures and deploys resources efficiently.
- Manages Complexity: Simplifies and solves complex challenges.
- Ensures Accountability: Delivers on commitments with integrity.
- Situational Adaptability: Adjusts approach to shifting conditions.
- Communicates Effectively: Tailors messages to diverse audiences.
Values:
- People: Empowering people defines who we are.
- Quality: Excellence in every product, every time.
- Service: Serving others is our highest purpose.
- Innovation: Advancing care through technology and discovery.
Employee Benefits, Health and Wellness:
We offer comprehensive benefits to support your health, well-being, and future, including medical, dental, and vision coverage, paid time off, 401(k) matching, wellness perks, IV therapy, and compounded medications. Learn more: https://careers.empowerpharmacy.com/benefits/
Physical Requirements:
While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. Employees are regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.