Senior Manager, Business Development

Senior Manager, Business Development – Platform Partnerships

About the Role

EA is seeking a strategic, relationship-driven Senior Manager, Business Development to help shape and grow our partnerships with leading gaming platforms. You will serve as the primary business interface between EA and a portfolio of first-party and emerging platform partners, driving initiatives that accelerate player acquisition, engagement, and revenue growth. You will hold partner relationships and lead negotiations spanning subscription, hardware bundle, co-marketing, and distribution deals, working closely with Finance, Legal, Studios, and Marketing. You will report to the Director of Strategic Platforms Partnership and work in a hybrid work model 3 days in office based in out of Redwood City, California or Geneva, Switzerland. 

Key Responsibilities

• Own strategic relationships with assigned 1st party and emerging platform partners, serving as EA's primary point of contact.

• Maintain a deep understanding of partner strategies, product roadmaps, business priorities, and evolving platform policies.

• Identify, evaluate, and execute strategic partnership opportunities that drive growth for EA and our partners.

• Lead business terms negotiations end-to-end from opportunity identification through contract execution for subscription programs, hardware bundles, co-marketing, digital merchandising, and distribution deals, partnering closely with Legal.

• Drive cross-functional alignment across Finance, Legal, Studios, Marketing, Publishing, and Partner Management to execute partnership initiatives and resolve issues.

• Coordinate launch readiness for new titles and live-service content with platform partners.

• Monitor partnership performance against KPIs; conduct post-launch/post-partnership reviews and maintain deal trackers and forecasts.

• Drive internal decision-making by balancing business opportunities with operational and business priorities.

• Prepare and deliver business reviews, executive updates, and strategic recommendations to EA leadership; represent EA at partner and industry engagements.

• Represent EA during executive meetings, industry events, and partner engagements.

Qualifications

• 7+ years in Business Development, Strategic Partnerships, Account Management, or Commercial Strategy, managing strategic commercial relationships in video games, entertainment, or digital commerce.

• Experience working across finance, legal, product, publishing, and marketing.

• Bachelor's degree in Business, Finance, Marketing, Economics, or equivalent experience.

• Track record leading complex negotiations and executing partnership agreements; experience negotiating contracts in partnership with Legal.

• Preferred: direct experience with platform partners such as Sony Interactive Entertainment, Nintendo, Microsoft, and familiarity with digital distribution and platform ecosystems.

Skills & Competencies

Exceptional relationship management and executive presence; strong commercial acumen and negotiation skill; strategic, analytical thinker; excellent written and verbal communicator; able to influence without authority across a matrixed global organization; genuine passion for gaming.

Success in This Role

• Trusted, long-term relationships with key platform partners.

• High-impact commercial agreements that drive player growth and support EA's strategic priorities.

• Strong cross-functional execution of partnership initiatives, on time and with accurate forecasting and reporting.