Job Title: Senior Product Manager (MTX Content)
Location:
Los Angeles, CA
Vancouver, BC
Madison, WI
Work Model: Hybrid
Description:
As a Senior Product Manager on Apex Legends, you will own the strategy and execution of our MTX content ecosystem.
You will shape how cosmetic content is created, packaged, and experienced by players, driving innovation across both new and existing content categories. This role combines player insight, data, and creative partnership to deliver content that resonates with player tastes while supporting long-term business goals.
Responsibilities:
Own product strategy for MTX content, including the evolution of existing cosmetic categories and development of new ones
Drive a cohesive vision for how cosmetic content is designed, surfaced, and experienced in-game
Partner with Design, Art, and Production to improve the end-to-end content pipeline, enabling scalable and high-quality content delivery
Lead efforts to understand player preferences and tastes, leveraging both qualitative research and quantitative data
Translate insights into clear recommendations that inform content direction and prioritization
Identify opportunities to improve content performance, discoverability, and player value perception
Collaborate cross-functionally to align content strategy with seasonal beats and broader product goals
Define success metrics and evaluate performance to continuously improve content outcomes
Qualifications:
5+ years product management in AAA or live service games
Experience working on cosmetic content, live content systems, or monetization in free-to-play games
Strong understanding of player motivations and cosmetic-driven engagement
Experience leveraging user research (UXR) and data analysis to inform product decisions
Proficiency with data tools (SQL, Looker, Tableau, or similar) and strong analytical thinking
Experience working with cross-functional creative teams (Art, Design, Production)
Strong communication skills with the ability to influence both creative and technical stakeholders