Director, Demand Generation Excellence

Los Angeles - Del Rey, California, United States of America Location: Los Angeles - Del ReyState: CaliforniaCountry: United States of AmericaLocation: KirklandState: WashingtonCountry: United States of AmericaLocation: VancouverState: British ColumbiaCountry: CanadaSenior

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Locations: Los Angeles - Del Rey, California, United States of America

Location: Los Angeles - Del Rey
State: California
Country: United States of America

Location: Kirkland
State: Washington
Country: United States of America

Location: Vancouver
State: British Columbia
Country: Canada

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Director, Demand Generation Media Excellence

Electronic Arts

Redwood City

The future of entertainment is interactive, and our Growth Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Director of Demand Generation Media Excellence to join the Growth Marketing Organization. You will report into the Sr. Director Franchise Media, and be directly responsible for pushing forward demand generation media capabilities across all franchises. This is a hybrid role, with 3 days a week in office at one of the posted locations.

Responsibilities

Paratner with a high-performing team of data-driven demand generation media buyers, specializing in media across PC, console and mobile
Set standards for demand generation media innovation across EA's campaign, including channel strategy, optimization levers and existing AI adoption
Partner with platforms to prioritize demand generation media features for greater EA outcomes
Develop EA strategies to optimize outcomes from media platform evolutions and industry updates
Develop and gain alignment for Media Investment Framework, to be used by Franchise Directors in funnel allocations
Set channel execution standards (Campaign set-up, Usage of platform features, measurement implementation, experimentation implementation, etc.)
Cross-functional change management and remove barriers to functional best practices
Develop training material and programs for Demand Generation buying skills and cross-train talent

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

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Director, Demand Generation Excellence

Electronic Arts

Redwood City

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