Sr. Director – Product Management
Note: This is a hybrid role (on-site work required from Orlando, FL - relocation assistance is
available for this role).
Electronic Arts creates next-level entertainment experiences that inspire players and
fans around the world. Here, everyone is part of the story. Part of a community that
connects across the globe. A place where creativity thrives, new perspectives are
invited, and ideas matter. A team where everyone makes play happen.
EA SPORTS is one of the leading sports entertainment brands in the world, with top-
selling videogame franchises, award-winning interactive technology, fan programs, and
cross-platform digital experiences. EA SPORTS creates connected experiences that
ignite the emotion of sport through industry-leading sports video games, including
Madden NFL and College Football , FC soccer, NHL hockey, and EA SPORTS
UFC .
About the Role:
As the Sr. Director of Product Management, you are the primary execution partner to
the Sr. Director of the EA SPORTS Network and Strategic Growth, serving as the
central production engine of the EA SPORTS Network. Within this team, the Product
Management function encompasses both strategic product definition and end-to-end
program execution. You will lead the operational delivery of the platform capabilities that
connect millions of players across EA SPORTS experiences.
The mandate of this role is to take the high-level ecosystem vision, corporate mandates,
and strategic pillars established by EA SPORTS Leadership and translate them into
shipped, high-performance network capabilities. You will own the tactical roadmaps,
manage complex program dependencies, lead the cross-network "train schedule" for
releases, and work directly with studio-embedded and central product and engineering
teams to ensure seamless platform integration across the EA SPORTS portfolio.
Core Responsibilities:
Production & Execution Leadership
● End-to-End Delivery: Serve as the central delivery lead for the Network. Architect
and execute the operational release schedules, track milestones, and manage
critical paths to ship cross-network capabilities.
Lead Production Quality and Priority: Drive the production quality of network
workstreams, priority within those production workstreams, and partner with
operations to track processes needed to build and scale platform services
without administrative overhead.
● Resolve Tactical Roadblocks: Proactively identify and mitigate technical, and
dependency risks across the ecosystem to ensure integrations remain on track.
Product Translation & Roadmap Management
● Translate Strategy to Roadmaps: Take the Networks strategy and ecosystem
vision (e.g., "Unified Personalization") and deconstruct it into a prioritized 3-year
technical capability roadmap and a concrete product backlog.
● Define Connected Capabilities: Author detailed product specifications, schema
requirements, and feature criteria for core services such as unified player
identity, deep profiles, cross-game loyalty loops, and companion web/mobile
portals.
● Balance Short and Long Term: Prioritize the development backlog to balance
high-value, near-term pilot features (MVPs) with the long-term technical scale of
the core platform.
Studio-Level Integration & Matrix Collaboration
● Lead Tactical Integration: Work directly with studio-embedded product managers,
lead producers, and tech directors to schedule and execute the integration of
Network SDKs into their active game-build pipelines.
● Manage Integration Friction: Build trust and alignment with game teams by acting
as their direct operational support partner, minimizing developer friction and
resolving day-to-day implementation issues.
● Tactical Escalation: Resolve standard integration disputes and resource
constraints directly with studio execution teams. Escalate structural or systemic
resistance to Network Leadership for executive alignment.
Business Planning, Metrics, & Milestone Support
● Build Financial Business Cases: Translate high-level network concepts into
analytical business cases and financial models, projecting engagement,
retention, player lifetime value (LTV), and network ROI.
● Author Milestone Funding Proposals: Develop the quantitative reports and
milestone-completion proofs required by Network Leadership to secure and
unlock successive waves of corporate funding.
First-Year Performance Milestones:
● First 30 Days: Map the technical architecture of the network services, establish
operational touchpoints with embedded studio product teams, and assume
control of active delivery pipelines.
First 60 Days: Deliver the operational framework, detailing how the Product team
will run sprints, manage cross-studio dependencies, and publish SDK release
schedules.
● First 90 Days: Finalize the prioritized 3-year technical capability roadmap based
on the EA SPORTS Network core strategic pillars, securing technical
commitment from the first two pilot franchises.
● First Year: Successfully deliver and launch the initial pilot network capabilities
across target franchises on schedule, establishing the execution template for full
portfolio integration.
Qualifications & Ideal Profile:
● 12+ years of leadership experience in Product Management, Technical
Program/Project Management, or Live-Service Delivery (e.g., Executive Producer
or GM) within digital platforms, gaming portals, or connected consumer web
ecosystems.
● The "Product-As-Producer" Skillset: A proven history of combining high-level
product strategy (the "what") with rigorous operational and delivery execution
(the "how" and "when").
● Ecosystem & Portal Expertise: Experience defining and operationally delivering
multi-product networks, casual game portals, loyalty programs, or digital
communities (direct experience running highly connected ecosystems is a plus).
● Expert matrixed organizational Navigation: A deep pre-existing understanding of
matrixed organizational structures, and culture, enabling immediate alignment
and execution without learning curves.
● Collaborative Influencer: Exceptional ability to build working partnerships and
drive complex cross-functional integration schedules through negotiation, trust,
and shared value.
● Education: Bachelor’s degree in Computer Science, Business, or equivalent
practical experience