Senior Director, Franchise Media
Electronic Arts
Redwood City
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
We are looking for a Senior Director of Franchise Media to join the EA Growth Marketing Organization, reporting to the VP, Growth Marketing. This is a unique opportunity to lead a modern media organization, transforming how we generate and capture demand through an integrated media system. This is a hybrid role, with 3 days a week in office at one of the posted locations.
Responsibilities
- Advance EA's media approach, delivering scalable and profitable Net Bookings growth
- Partner with Publishing and Studio leadership on a performance-oriented investment strategy, aligning media targets to commercial and franchise objectives
- Cultivate GTM and Live Service media strategies that leverage business models, product signals, live-service roadmaps, and audience intelligence to outpace the competition
- Drive data and technology media roadmap to prioritize infrastructure required for media's future capabilities
- Lead a team of performance oriented and data-driven media experts, specializing in demand generation and demand capture media across all gaming platforms
- Champion performance culture, building in experimentation and agility into media's investment approach
- Change agent for advertising partner roadmaps to better meet business demands