Director, Demand Capture Media Excellence
Electronic Arts
Redwood City, Los Angeles, Kirkland, Vancouver
The future of entertainment is interactive, and our Growth Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
We are looking for a Director of Demand Capture Media Excellence to join the Growth Marketing Organization. You will report into the Senior Director Franchise Media, and be directly responsible for pushing forward demand capture media capabilities across all franchises. This is a hybrid role, with 3 days a week in office in one of the mentioned locations.
Responsibilities
- Partner with high-performing team of data-driven Demand Capture media buyers, specializing in media across PC, console and mobile
- Set standards for demand capture media innovation across EA’s campaign, including channel strategy, optimization levers and existing AI adoption
- Partner with platforms to prioritize demand capture media features and capabilities for greater EA outcomes
- Develop EA strategies to optimize outcomes from media platform evolutions and industry updates
- Lead demand capture media AI initiatives with thought leadership and projects to move EA forward
- Develop and gain alignment for Media Investment Framework, to be used by Franchise Directors in funnel allocations
- Set channel execution standards (Campaign set-up, Usage of platform features, measurement implementation, experimentation implementation, etc.)
- Cross-functional change management and remove barriers to functional best practices (Flexible Funding, Creative Funding, etc.)
- Develop training material and programs for Demand Capture buying skills and cross-train talent