*Please note - this role requires on-site hybrid (3x per week) work from our
Orlando, FL studio. Other locations that may be considered include Austin, TX
and Vancouver, B.C.
**Remote opportunities are not available for this position.
Electronic Arts Inc. is a global leader in interactive entertainment. We develop
games, content and online services across platforms. We have a broad portfolio of
brands that span the most popular genres.
EA SPORTS is one of the leading sports entertainment brands in the world, with
top- selling videogame franchises, award-winning interactive technology, fan
programs, and cross-platform digital experiences.
EA SPORTS creates connected experiences that ignite the emotion of sport
through industry-leading sports video games, including College Football, Madden
NFL football, EA SPORTS FC soccer, NHL® hockey, and EA SPORTS UFC.
Role Overview:
The Senior Game Product Manager’s mission, in collaboration with the College
Football Live Team, is to help create the most engaging and rewarding live
service experience for our players.
You will have a mix of strategic acumen, creative instinct and analytical ability
that can help create actionable plans and content strategies that create important
metrics. Reporting to the Lead Game Product Manager, you will work with
Producers, Game Designers, Economists and external partners to further the
growth of the live service for our College Football titles.
Job Responsibilities:
* In-Game Store Strategy: Develop a comprehensive and data-driven strategy to
drive revenue, engagement, and customer satisfaction through the in-game store.
Collaborate with cross-functional teams, including game designers, developers,
marketing, and analytics, to align the in-game store with the overall product
vision.
* Data Analysis and Optimization: Utilize analytics tools to monitor the
performance of the in-game store, track key performance indicators (KPIs), and
identify opportunities for improvement. Regularly report findings to stakeholders
and use insights to optimize the store's offerings.
* Promotions and Events: Develop and execute promotional campaigns and in-
game events that drive player participation and boost in-game store sales.
Analyze the effectiveness of these initiatives and adjust strategies accordingly.
* Translate strategic directives into objectives and key results. Monitor and lead
strategy around achieving results through the definition of associated KPIs.
* Evaluate new business opportunities that provide value to players and align
with our goals.
* Partner with analytics to establish experimentation roadmap, applying A/B
testing and machine learning to achieve goals and produce product and player
insight. Translate outcomes into applicable recommendations.
Requirements:
* Experience: Minimum of 5 years of experience as a Product Manager or
equivalent role in the gaming industry, preferably with a focus on in-game stores,
microtransactions, or virtual economies.
* Data-Driven Mindset: Proficient in utilizing data analytics tools and A/B testing
to inform product decisions and drive optimizations. Ability to extract actionable
insights from data and develop strategies based on player behavior.
* Business Acumen: Demonstrated ability to understand market trends, consumer
behavior, and competitive landscape to develop effective in-game store strategies
and monetization models.
* Adaptability: Thrive in a fast-paced and dynamic environment. Willingness to
embrace change and quickly adapt to evolving market trends and player
expectations.