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Demand Growth Lead - Terapia
DocPlannerSpainSenior
Apply Company Description
At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients. Learn more about our products here: pro.doctoralia.es
Why join us?
📊 Real impact – We help doctors help patients. Your work truly makes a difference.
📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.
✨ Shape the future, sustain growth – Make a difference now and build for long-term success.
Job Description
Owner of Terapia's patient funnel from acquisition to retention. The job is growth: constant experimentation across the whole funnel, backed by hard numbers. This is not a structured PM and not a manage-from-a-distance lead; it's a hands-on, entrepreneurial operator who takes the patient side and makes it move.
Terapia is a two-sided marketplace: patients (demand) and therapists (supply). This role owns the patient side only, inside the Terapia project (not company-wide).
Find out more about Terapia on here: https://terapia.znanylekarz.pl/ & https://terapia.doctoralia.es/
How will you make an impact?
You own growth end-to-end—from acquisition to retention. You'll run experiments across marketing, product, and analytics, working closely with developers to build a growth engine. This isn't a marketing role or a traditional product role. It's a hands-on operating role for someone who loves finding growth through data, experimentation, and execution.
Acquisition. Find, prioritize, and test channels (SEM, Meta, influencers, podcasters, partnerships, organic). Run it through specialists, freelancers, or agencies — you brief them, steer them, and own the results.
Funnel & product. Map the funnel end to end, find where it leaks, and ship fixes that lift conversion and retention. You don't just spot what to improve — you drive it through to done, working with the dev team on product changes and with marketing on acquisition. You work hand in hand with three developers — not your reports, but Terapia is their only job, so it's a serious weapon in your hands.
Analytics. Own the numbers at every level:
know how and where tracking is set up;
pull data from different tools into one clear picture;
interpret it; and
see where the biggest growth is hiding.
SQL and basic coding are the baseline — what sets you apart is using AI fluently to dig in, build, and move faster.
Ownership. Run the patient side like a founder: set direction, move fast, decide without waiting for permission.
Qualifications
What will help you thrive?
You have a proven growth track record: you can show us a specific case where you drove growth with real, sizeable impact, and explain exactly why it worked.
You run on numbers, not gut: clear hypotheses, structured tests, and big bets where the upside is worth it.
You are deeply numbers-driven: you don't just pull data, you bring it together from different tools, make sense of it, and read where to push next. SQL is second nature; tools like Python/pandas, GA4, or Amplitude are in your hands, not someone else's.
You use AI fluently to go faster and deeper.
You are entrepreneurial: at ease in ambiguity, quick to act, and you get your hands dirty.
You work well with people: you don't manage a team, but you get the best out of developers, specialists, and partners, and people want to build with you.
This is a high-stakes bet: Terapia either breaks out strongly or it fails. We want someone who acts, not someone who asks permission at every step.
Success metrics
Ranked by priority:
Patient acquisition volume — the North Star.
Retention / LTV — quality of growth; guards against buying empty traffic.
CAC — efficiency and sustainability of the engine.
Revenue — in Terapia, revenue comes entirely from the patient side, so this is the bottom-line outcome the above roll up into.
Guardrail: volume is #1, but always read with retention — growth that doesn't retain doesn't count.
The team setup
A quick map of who's around this role (orientation, not an org chart):
Michał: head of Terapia; this role reports to him.
Three-person dev team: your closest collaborators on everything product and funnel.
Therapist Lead: owns the therapist (supply) funnel across countries.
You: own the whole patient funnel, from acquisition to retention.
You connect these dots: build with the developers, line up with the Therapist Lead so both sides of the marketplace pull together, and coordinate with the countries where it matters. A big part of the job is keeping all of this moving as one.
What to Expect from Our Hiring Process
We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):
1️⃣ Intro Chat – A first call with our Talent Partner Ainhoa, to explore mutual fit around relevant skills, value alignment, and motivation.
2️⃣Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with Michal and your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
3️⃣ Business Case – A take-home exercise incl. a few days' preparation time, designed to understand how you approach real-life problems. You’ll then walk us through your approach in a collaborative discussion with the hiring manager and the team to discuss your thoughts and findings.
4️⃣ Additional/ Final Interview (Optional) – A final conversation with another peer/senior leader from our Global Team.
6️⃣ References & Offer!
Why You’ll Love It Here
💙 Global Benefits – No matter where you are, you’ll have access to:
Healthcare insurance – so you can focus on what matters.
Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.
⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.
Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.
What We Believe In
At Docplanner, our values guide everything we do:
📊 Focus on results – we're here to make an impact.
🧠 Think like an owner – take responsibility, drive outcomes.
✂️ Keep it simple, keep it lean – smart solutions over complexity.
🔊 Be respectful and radically honest – openness builds trust.
📚 Learn and be curious – growth is part of the job.
Don’t just take our word for it—check out our Glassdoor to hear what our people say!
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We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.