Senior Business Development Manager, Greater China

Disney

Quarry Bay, Hong Kong; Taipei City, TaiwanSenior8+ years

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Job Posting Title:

Req ID:

10156734

Job Description:

DISNEY CRUISE LINE - SINGAPORE

The Senior Business Development Manager, Greater China is a critical leadership role within Disney Cruise Line, responsible for driving sales strategy, distribution, and trade engagement across Mainland China, Taiwan, and Hong Kong.
This role partners closely with the Director, Travel Trade Sales as Disney Cruise Line continues to build and grow demand for Disney Adventure, sailing from Singapore.

GENERAL POSITION DESCRIPTION

The Senior Business Development Manager, Greater China will be accountable for end‑to‑end sales performance, developing and executing a strong distribution strategy across OTA, wholesalers, and retail travel trade partners.

This role requires deep regional market knowledge, strong commercial acumen, and the ability to build and sustain high‑impact partnerships. You will work cross‑functionally with Marketing, Strategy, and Operations to ensure a cohesive go‑to‑market approach across the region.

Frequent travel to Mainland China, Taiwan, Hong Kong, and Singapore is required.

KEY RESPONSIBILITIES

Performing this role with excellence requires being results‑oriented, demonstrating strong strategic vision, commercial judgement, influencing skills, and the ability to thrive in a fast‑moving, complex operating environment.

In this role, the candidate will:

Own and lead the sales distribution and engagement strategy across Greater China to achieve and exceed revenue targets
Develop and execute market‑specific sales plans, adapting nimbly to market dynamics and growth opportunities
Build, manage, and activate strong relationships with key OTAs, wholesalers, and top trade partners
Leverage deep understanding of e‑commerce, online travel consumption, and evolving consumer behaviour to ensure optimal market presence
Lead commercial negotiations and optimise campaigns to maximise ROI and market impact
Drive market presence across multiple trade channels through targeted business development initiatives
Evaluate partner performance and calibrate co‑op marketing investments to drive the strongest business outcomes
Partner closely with Marketing teams to deliver fully integrated sales and marketing execution
Demonstrate strong stakeholder management skills across internal teams and external partners, working effectively across time zones
Travel frequently across the market to maintain strong on‑the‑ground relationships and market insights

LEADERSHIP & COLLABORATION

Act as a trusted partner to regional and global stakeholders
Provide clear market direction and insights to leadership
Serve as a collaborative, proactive leader who models professionalism, accountability, and optimism

QUALIFICATIONS

Minimum 8 years of experience in a senior or leadership sales role within the travel industry
Proven track record managing Greater China travel trade markets
Strong experience in large‑scale travel operations and complex distribution environments
Exceptional understanding of travel trade, OTA ecosystems, and commercial sales models
Highly skilled in negotiation, partner management, and performance optimisation
Strong analytical capability with ability to interpret performance metrics and translate insights into action
Excellent written, verbal, and presentation skills with confidence engaging senior stakeholders

LANGUAGE REQUIREMENTS