Specialist, Digital & Social Marketing (MYSG)

Disney

Petaling Jaya, Malaysia2-3 years

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Job Posting Title:

Req ID:

10152356

Job Description:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.

Disney Entertainment includes the company’s full portfolio of entertainment media and content businesses globally, including the streaming service, Disney+ and theatrical titles within the Studios arm.

The Integrated Marketing Team is a dynamic and collaborative group responsible for driving strategic marketing initiatives across various platforms and media channels. From developing comprehensive marketing campaigns to creating engaging promotional content, the team works together to elevate the Disney brand and connect with audiences locally.

This role provides the unique opportunity for digital marketers who want to gain hands-on experience in the fast-paced and exciting world of digital and social marketing within the entertainment space. The Executive will play a crucial role in supporting digital and social marketing across Disney+ and Studios marketing campaigns.

While this role reports directly to the Senior Marketing Manager (Malaysia), Integrated Marketing, the role will also be accountable to the Assistant Manager, Digital & Social Marketing, Integrated Marketing for alignment on digital and social strategy.

This role’s remit covers both Malaysia and Singapore.

Areas of responsibilities

Participate in campaign ideation and media planning
Lead and/or assist in social media marketing campaigns, inclusive but not limited to:
Digital and social campaign concepts
Content calendars and creative assets
Digital and social media plans
Digital and social performance reporting
Digital and social campaign materials
KOL/content creator initiatives
Support in local market activities, including but not limited to screening and on-ground events.
Liaise with creative and media agencies on marketing executions and administrative documentation
Play a support and coordination role in administrative functions including but not limited to purchasing, billing, and inventory management
Collaborate with teams in different Lines of Business ensuring consistent messaging

Requirements

Degree in Mass Communication/Marketing/Business Management
2-3 years’ experience in handling social media accounts – particularly Meta, TikTok, YouTube, X
2-3 years’ experience in handling paid social media campaigns
2-3 years’ experience in digital and social data analytics and reporting tools and KPI measurement
Highly proficient in content strategy, social copywriting and content calendar management
Highly proficient in Microsoft Office (Powerpoint, Word and Excel)
Good organisational and time management skills with an ability to multi-task
Proactive, resourceful and collaborative
Meticulous and diligent individual with strong verbal and written communication skills
Possess a keen interest in movies, series and pop culture
Proficiency in Bahasa Malaysia and Mandarin a plus

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Job Posting Segment:

APAC Marketing

Job Posting Primary Business:

APAC Brand, Content, and Franchise Marketing

Primary Job Posting Category:

Integrated Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Petaling Jaya, Malaysia

Alternate City, State, Region, Postal Code:

Date Posted: