VP of Marketing

About the role

The product is real. Customers are using it. But the market is early, noisy, and crowded with claims. We’re hiring a VP of Marketing to lead Brand, Product Marketing, and Demand Generation to lead us through our next stage of growth. This role leads across multiple marketing work-streams, Brand, PMM, and demand gen, but simply put it needs to deliver on the following outcomes:

1. Building awareness and understanding with the right audiences
2. Given the breadth of the product’s capabilities, ensure we correctly position and convey Computer’s value across a range of regions, segments, use cases.

By turning a technically deep platform into a clear, compelling, and scalable market narrative.

We are a global team, this requires leadership to travel to mentor and coach, and leverage asynchronous communication opportunities to provide feedback. The best and most successful are hands on, great evaluators of craftsmanship, and simply know what good looks like. You need taste. We expect this leader to bring real opinion about what good positioning looks like, what a sharp launch sounds like, whether a piece of messaging is actually saying something or just filling space. The team executes with clarity only after someone has set the standard. That’s you.

You don’t own creative execution. Our creative organization owns how the brand looks, feels, and shows up visually. You own what it says and where and need to be able to both trust and partner with creative to bring it to life. Marketing here needs to operate as an equal peer to Sales, Product, Design, and Engineering; not a support function. You’ll need the conviction to hold a position, the rigor to back it with evidence, and the resilience to keep going when the strategy gets debated. If you need a pre-decided playbook handed to you, this isn’t the environment.

You'll own:

• The strategic narrative
• The product positioning
• The growth system
• The connection between story, distribution, and results

You’ll work alongside strong peers:

• A creative organization that owns brand craft and expression
• A field marketing team that drives major events with customers and prospects
• A product and design organization deeply invested in product capabilities and experience

Your job is not to run every lever directly. Your job is to ensure all the levers move in the same direction.

Outcomes:

1. The story becomes easy to repeat
   • Sales can explain the product in one clear arc
   • Customers can describe the value to their peers
   • Analysts and partners use our language, not their own
   • The narrative compounds instead of resetting each quarter
2. Growth becomes a system
   • Demand, field, and product marketing reinforce the same story
   • We know which messages convert and why
   • Learnings flow back into positioning and launches
   • Marketing becomes a feedback loop, that compounds across product, GTM, and channels

What you'll do

• Own the strategic narrative
  • Define positioning, competitive framing, and messaging architecture
  • Ensure one coherent story across regions, channels, and personas
  • Partner with Product and Design on how capabilities are introduced
• Lead an AI-native marketing organization
  • Apply AI tools and agents to research, content creation, experimentation, and analysis
  • Build faster iteration loops between messaging, campaigns, and sales outcomes
  • Treat marketing as a system that learns continuously
• Build the growth engine
  • Own demand generation strategy and performance
  • Align demand, field, and product marketing around shared priorities
  • Connect story → distribution → measurement → iteration
• Partner across the company
  • Work closely with Sales to pressure-test the narrative
  • Bring market signal back into product strategy
  • Operate as a peer to Product, Design, Engineering, and Sales leadership

What you'll bring

• A narrative architect: You can take a complex platform and produce a story the market can understand, repeat, and trust.
• A systems thinker: You connect positioning, campaigns, field, and sales into a coherent growth engine.
• An AI-native operator: You actively use AI in your own workflows and expect your team to do the same. You see AI as an opportunity that presents a new way to run marketing itself.
• A maker before a manager: You can write sharp positioning yourself. You set the bar through your own thinking.
• A trusted cross-functional partner: You work comfortably with Product, Design, Sales, and Customer Success, and you win arguments with clarity and data.
• VP or senior director-level marketing leader at a design-forward, product-led B2B company
• Experience shaping positioning in an emerging or undefined category
• Deep background in product marketing, with exposure to brand and demand
• Familiarity with AI products that touch lines of business or developers
• Experience through a meaningful growth inflection
• Bay Area–based and excited to work in office 3x a week

Compensation

Salary Range: $260,000 - $360,000. Our compensation package includes equity and benefits in addition to salary.