Associate Marketing Manager, Lifecycle

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is nearly 60 years in the making—and our story is still unfolding.

 

Responsible for planning and overseeing execution of timely email, SMS and push notification campaigns to our customers. Drive the lifecycle campaign/content calendar, partnering with cross-functional teams. Deliver reporting and analytics and optimization recommendations. Work to enhance process and campaign performance to accelerate channel performance.

 

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

A day in the life as an Associate Marketing Manager, Lifecycle...

• Collaborate on the management of lifecycle campaign calendar including content, send cadence, and audience selections for US and Canada programs.

• Own the creative briefing process for bulk email, SMS, and push for US and Canada core programs.

• Collaborate on the planning and execution of the email personalization strategy, email versioning and dynamic content plans. 

• Partner with the e-commerce team to develop a seamless linking strategy.

• Continually refine production and deployment processes to accelerate lifecycle marketing initiatives

• Collaborate with program managers (Gift Registry, Crate and Barrel Credit Card, Design Trade Program and others) to develop segmented lifecycle campaigns

• Stay up to date on email best practices and research the competitive landscape to identify new opportunities 

• Develop presentations and communicate lifecycle strategies and performance with other teams across the organization.

• Collaborate on lifecycle marketing test plan development to optimize channel performance

• Lead reporting for weekly/monthly/ad hoc channel/campaign reporting, identifying and applying actionable insights, as well as deep dives into customer segmentation and email channel trends.

• Manage the QA process for email, SMS, and push campaigns. 

• Manage day to day oversight of Email Coordinator

What you'll bring to the table...

• Possess a complete understanding of ESPs, specifically Salesforce Marketing Cloud, email deliverability best practices and CAN-SPAM Compliance

• Strong knowledge of retail promotional tactics and customer messaging best practices

• Ability to work cross-functionally with multiple partners and effectively gather varying feedback and inputs and develop appropriate action plans to address requirements.

• Strong problem solving skills, detail-oriented, organizational and analytical skills, and ability to multi-task in a fast-paced environment

• Strong project and time management skills

• Strong interpersonal and strong communication skills

We'd love to hear from you if you have...

• A minimum of 2 years of hands on experience in developing digital marketing campaigns

• Proficient with MS Office Suite (Word, Excel, Powerpoint)

• Experience using ESP tools, such as Salesforce Marketing Cloud/ExactTarget (preferred), Responsys, Silverpop, MovableInk, Attentive or CheetahMail – is a plus

• Bachelors Degree in related field required

 

Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as “the Company”. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request.

The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.

State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.