Marketing Manager, Content

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is nearly 60 years in the making—and our story is still unfolding.

 

The Marketing Manager helps develop and lead seasonal marketing planning and strategy for assigned categories, as well as CSR, Design Services, Trade and collaborations. This role plays a critical role in creating seasonal content angles and managing execution that unleashes strong new customer growth as well as retention of current customers.

 

This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.

A day in the life as a Marketing Manager...

• Serve as the Brand Manager and Content Strategist for annual, seasonal, and other content planning across assigned categories
• Manage the marketing content strategy including the editorial planning calendar, message map and cross channel asset development process
• Manage marketing budget to drive the business and track progress against those plans
• Lead the develop sound strategic communication plans based on clear understandings of the objectives
• Lead cross functional teams across Marketing, Creative, Media and Ecommerce to ensure our message is being communicated clearly and effectively across all channels to our consumers
• Lead content briefings including developing the brief, inspiring great work and keeping the team on time and on budget
• Oversee creative development of all marketing materials to support relevant marketing
• Analyze data, both internal and external, to determine areas of improvement in order to grow market share
• Partner with merchants to ensure product assortment serves needs of our customer, and to identify opportunities to promote specific product for our various segments
• Understand customer needs and trends for Crate and Barrel segments in order to develop long-term customer relationships

What you’ll bring to the table…

• Experience in developing creative, breakthrough content strategies
• Ability to develop strong consumer strategies
• Strong command of media and broader advertising research resources, capabilities and limitations
• Exceptional strategic and metrics-driven analytical skills at both the micro and macro levels
• Ability to innovate new methods to attract customers to the brand, including emerging technology, non-traditional media strategies, and new techniques

We’d love to hear from you if you have…

• 5+ years marketing experience; retail experience preferred
• Experience brainstorming successful content strategies
• Experience managing a marketing vehicle such as digital media, ecommerce, or social media

 

Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as “the Company”. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request.

The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.

State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.