Marketing Paid Search Specialist

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is nearly 60 years in the making—and our story is still unfolding.

 

The Marketing Paid Search Specialist will be a key driver of our Search execution and optimization strategy. You will oversee a program rooted in incrementality, omni-channel lift, and algorithmic efficiency. You will manage the day-to-day operations of our Search, Shopping, PMAX, and App campaigns, translating high-level strategy into tactical excellence and leading data-driven optimizations to drive business growth.

 

This is an on-site role, requiring to be in the CB2 HQ office Monday through Thursday with the flexibility to work remotely on Fridays.

A day in the life as a Marketing Paid Search Specialist...

• Own the end-to-end setup of Search, Shopping, and PMAX campaigns, ensuring clean execution and ongoing optimization of bids, creative and targeting strategies

• Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting KPIs (ROI, CPA)

• Partner with Martech and Feed management team to ensure product feeds are optimized, error-free, and driving maximum visibility for high-priority categories

• Support internal weekly and monthly performance shareouts, moving beyond "what happened" to "why it happened" and identifying "what we do next" using MMM, Adobe and platform insights

• Execute A/B tests and Experiments (structure, bidding signals and strategies, copy and creative) to improve efficiency and incrementality of our programs

• Support measurement team with geo lift testing to inform MMM 

• Partner closely with SEO, eCommerce, and Merchandising teams to ensure search coverage aligns with organic trends, site inventory, and broader business priorities

What you’ll bring to the table…

• High-level "hands-on-keys" proficiency in Google Ads and Bing Ads; experience with SA360, Apple Search Ads, or Adobe Analytics is a major plus

• Proven expertise in Search and Shopping execution, including a deep understanding of auction dynamics, PMAX asset groups, and automated bidding signals

• Solid understanding of the technical side of search, including Google Merchant Center, tracking pixels, and the impact of 1P data on bidding algorithms

• A proven ability to turn raw data into actionable insights; advanced Excel expertise (Pivot Tables, VLOOKUPs/XLOOKUPs) is non-negotiable

• A passion for proving value through structured experiments and a curiosity to find the "why" behind changes in search volume or CPCs

• Sharp focus on QA and the ability to pivot between high-level project tasks and granular keyword-level adjustments without losing accuracy

• A genuine interest in how Paid Search fits into the total omnichannel funnel and a desire to learn from a senior-led team

We’d love to hear from you if you have…

• 2+ years of hands on experience in SEM/Paid Search (Agency or In-house)

• Bachelor’s degree in Marketing, Advertising, Economics, or an analytical field (or equivalent work experience)

• Good proficiency with Shopping, Search and PMAX campaigns

• Retail or ecommerce experience, omnichannel a plus

• Knowledge of feed-based advertising and optimizing for high-value, omni-channel outcomes

• Agency or Brand experience managing mid-to-large scale Paid Search budgets (enterprise-level experience preferred)

• Proficiency in Excel (VLOOKUPs, pivot tables, and data modeling)

 

Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as “the Company”. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request.

The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.

State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.