Public Relations Manager I, APAC (Delhi/NCR)

Job Overview:
The Public Relations Manager I, APAC will sit on the global communications team and report to the APAC PR Lead. The role is fully-remote and India-based. The communications team is responsible for telling the story of how Coursera is shaping the future of work and education, and transforming lives through access to high-quality, job-relevant education. The team is a nimble, high-impact, and globally-distributed group that works with key business stakeholders and cross-functional partners in a fast-paced, dynamic environment to tell the right stories to the right audiences at the right time. 

We’re looking for a mission-driven communications professional to support our APAC business including B2C, university and industry partnerships, and degrees and enterprise, with a focus on India, Singapore, Indonesia, the Phillipines, Thailand and other relevant markets. You’ll help craft media strategies that showcase Coursera as a top destination to help institutions lead skills development and for individuals to earn high-quality credentials. Coursera offers three solutions dedicated to each institution — Coursera for Business, Coursera for Governments, and Coursera for Campus. Together they convene an ecosystem of institutions to build a framework for lifelong learning that reaches people at every stage of civic life — during their studies, during their careers, and any point in between. You’ll work closely with cross-functional counterparts in marketing, public policy, customer success, sales and legal to support new announcements and launches. You’ll also lead proactive storytelling and thought leadership across the enterprise and consumer PR segment, craft story/messaging and media strategy around quarterly earnings, business milestones, and corporate momentum, as well as proactively build and deepen relationships with business of higher education, technology, and policy reporters. Hear more in CNBC TV18, MoneyControl, and The ET Podcast. Read more in HRM Asia, ET Education and Forbes.

The ideal candidate is a creative storyteller, fast learner, and self-starter, with a track record of building relationships with key Indian and APAC consumer and business media that lead to high-impact results. The ideal candidate will have a passion for Coursera’s mission and strong writing, communication, and cross-functional collaboration skills. 

Responsibilities:

• Craft regional PR plans and messaging for the consumer and enterprise segments
• Work with agencies across key markets to coordinate launch rollout, briefings, and coverage tactics
• Build relationships with business, HR, tech, consumer, policy and higher ed reporters
• Advance thought leadership program with strong speaker placements, bylines, and proactive outreach
• Take a lead role in drafting localized PR collateral such as briefing books, blog posts, and press releases
• Train local leadership and visiting executives for media interactions, effective messaging, and sensitivity to local issues; coordinate with HQ on critical communications

Qualifications:

• 4 + years of relevant PR experience. In-house and PR agency experience will both be considered. 
• Ability to manage senior executives, and engage in the strategic planning process and conversations.
• Strong media relations skills.
• Demonstrated history of using data and insights to power thought leadership and media conversations
• Exceptional writing skills, with a track record in using data and insights to power strategic storytelling. 
• Strong project management skills and experience with cross-functional coordination and agency management. 
• Bachelor’s degree in communications, journalism, or related field – or equivalent in professional experience.  

Nice to haves:

• Experience working in education, edtech, or B2C late-stage startups or public technology companies. 
• Experience working on both sides – at a PR agency and in-house.
• Experience working with large public technology companies with a globally distributed workforce. 
• Experience working with senior leadership on keynotes and thought leadership pieces.
• Experience working across multiple countries in APAC.  

 

 

If this opportunity interests you, you might like these courses on Coursera:

• Leadership Communication for Maximum Impact: Storytelling
  from Northwestern University
• Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
  from IE Business School
• The Nuts and Bolts of Public Relations
  from University of Colorado Boulder
• Storytelling and influencing: Communicate with impact
  from Macquarie University

 

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