Account Director, Marketplace Demand - Comcast Advertising

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

As an Account Director, Marketplace Demand UK & Northern Europe, you will be responsible for providing business development and incremental revenue stream to FreeWheel publishers, focusing on promoting Freewheel Marketplace inventory, executing programmatic deals, analysing performance data and optimizing listings, and ensuring strong clients/CAMSI/FW relationships and collaboration with internal stakeholders. This role will be reporting to the Director, Marketplace Activation.

Job Description

Core Responsibilities

Inventory Monetization:

• Account strategy and growth – Develop and implement strategies to boost programmatic spent on Freewheel marketplaces, aligning with Supply and Demand’s business goals.

• Contribute to the buy side account strategy and spend growth to drive expansion opportunities.

• Build relationships with the buy side to understand their needs from SSP/DSP platforms in terms of inventory and supply KPIs

• Work with the Supply Team to help identify inventory monetization opportunities

Deal Curation and Reporting:

• Deal Management – plan, execute, and monitor programmatic deals.

• Collaborate with Publisher Managers to improve campaign and inventory packages effectiveness

• Performance analysis – track key metrics (STR, eCPM, conversion, customer satisfaction), analyze data, generate reports, and provide actionable insights to buyers and internal stakeholders

• Execute on quantitative and qualitative objectives set by your manager which will guide your go-to-market approach

Cross team collaboration:

• Collaborate with FreeWheel Supply teams to ensure the successful execution of programmatic deals

• Work closely with Inventory Monetization Specialists and Media Partnership to ensure alignment between supply and demand

• Client/Partner relations: act as the main point of contact, build strong relationships, manage expectations, and resolve issues for Marketplace’s buyers

Required Skills and Experience

• Experience in programmatic advertising, digital media, AdTech, or account management, ideally working with agencies, advertisers, DSPs, SSPs, or publishers.

• Strong understanding of the programmatic ecosystem, including private marketplaces (PMPs), deal IDs, inventory monetization, and media buying trends.

• Proven ability to grow revenue, increase client spend, and identify new business opportunities within existing accounts.

• Strong relationship-building and stakeholder management skills, with experience working directly with clients, agencies, and internal teams.

• Comfortable analysing data and using performance metrics such as CPM, eCPM, spend, fill rates, and campaign delivery to make recommendations and drive results.

• Experience managing and executing programmatic deals, campaign activations, or marketplace initiatives from planning through optimization.

• Excellent communication, presentation, and problem-solving skills, with the ability to translate data into actionable insights for clients and partners.

• Self-motivated, commercial-minded, and able to work cross-functionally in a fast-paced environment to achieve revenue and growth targets.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Support a culture of inclusion in how you work and lead.

• Do what's right for each other, our customers, investors and our communities.

Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

7-10 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.