Sr. Account Manager, Supply Activation, FreeWheel

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

The Sr. Account Manager, Supply Activation is a key member of FreeWheel's Global Programmatic Operations organization, responsible for driving programmatic supply strategy, optimizing publisher performance, and enabling the successful activation of advertiser demand across the FreeWheel Marketplace.

Working as a strategic partner to Publisher Strategic Relationship Managers (SRMs) and Publisher Account Managers, the Account Manager will guide partners on best-in-class programmatic supply configuration, support the rollout of new programmatic products, and deliver data-driven insights that help publishers maximize revenue opportunities.

This role sits within the Programmatic Activation pillar, collaborating closely with Demand Activation to ensure end-to-end alignment between supply readiness and demand fulfillment. The ideal candidate is highly collaborative, analytical, and customer-focused, with the ability to translate complex programmatic concepts into actionable recommendations.

Job Description

Core Responsibilities

Publisher Partnership & Supply Strategy
• Partner directly with Publisher SRMs and Publisher Account Managers to support and optimize each publisher's programmatic supply strategy.
• Analyze publisher performance across the marketplace and provide data-driven recommendations to improve supply quality, demand activation, and revenue outcomes.
• Guide publisher teams on programmatic best practices, marketplace configuration, and strategies for maximizing CTV and video demand.

Cross-Functional Collaboration & Product Enablement
• Collaborate with Product, Product Marketing, and Sales Marketing teams to roll out new programmatic products, features, and capabilities to publisher stakeholders.
• Serve as a conduit for platform feedback and customer insights, ensuring cross-functional teams understand publisher needs, challenges, and opportunities.
• Partner with Demand Activation counterparts to align supply readiness with demand requirements across deal setup, optimization, and troubleshooting.

Programmatic Expertise & Technical Guidance
• Maintain a strong understanding of CTV demand trends and how advertisers buy programmatic supply across DSPs and advanced TV buying paths.
• Provide technical guidance on how advertiser demand is activated within the marketplace and how supply-side decisions impact demand fulfillment.
• Act as a subject-matter expert and escalation point for programmatic issues impacting publisher supply performance.

Operational Execution
• Actively participate in Publisher QBRs, business reviews, and strategic meetings, contributing programmatic insights and recommendations.
• Support troubleshooting related to marketplace behavior, ad delivery, supply setup, and network configuration.
• Contribute to the development of scalable processes, documentation, and best practices for the Supply Activation function.
• Work effectively in a fast-paced environment with evolving priorities, demonstrating ownership, adaptability, and a team-oriented mindset.

Minimum Qualifications

• 3–5 years of experience in account management, partner-facing, or operational roles within ad tech; digital video or CTV experience strongly preferred.
• Solid understanding of the programmatic ecosystem, including SSP and ad server technologies, DSP buying behavior, auction dynamics, and cross-platform video environments.
• Demonstrated success managing strategic relationships with publishers, programmatic partners, or enterprise clients.
• Strong consultative, communication, and relationship-building skills with the ability to translate complex technical concepts into business-friendly insights.
• Proven ability to interpret customer needs, solve problems, and drive toward revenue-positive outcomes.
• Proficiency with analytics and reporting tools (e.g., Looker or similar BI dashboards).
• Comfort working with AI-assisted tools and a demonstrated willingness to integrate AI into day-to-day workflows (e.g., Microsoft Copilot, Glean, large language models).
• Highly organized and self-motivated with a track record of delivering against goals.
• Bachelor's degree or equivalent experience.

Preferred Qualifications

• Experience working within or alongside a supply-side platform (SSP) or ad server environment in a publisher-facing capacity.
• Familiarity with CTV supply chain workflows, including programmatic deal types (PMP, PG, open exchange), yield management, and marketplace dynamics.
• Hands-on experience with supply configuration, deal troubleshooting, or programmatic ad operations.
• Understanding of addressability, audience signals, and how identity impacts programmatic demand activation.
• Experience contributing to cross-functional product feedback loops or participating in product roadmap discussions.
• Experience using AI tools beyond basic prompting - such as building structured workflows, automating documentation or reporting tasks, or applying agentic AI approaches to operational processes.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Analytics, Cross-Functional Collaboration, Operational Execution, Programmatic Analysis

Compensation

Primary Location Pay Range: $100,106.20 - $150,159.30

Targeted Commission: $49,714.00

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

5-7 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.