Job Description Summary:
The Director, Marketing (ARTD) is responsible for accelerating the ARTD business across Europe by translating category strategy into focused, high-impact execution, with a strong emphasis on top priority markets.
Operating within a networked system, this role partners closely with countries, bottlers, and cross-functional teams to deploy scalable growth models, ensuring consistent delivery against category priorities.
Working under the direction of the Senior Director, the role ensures strong alignment between portfolio priorities, commercial levers, and in-market execution, while contributing to the overall growth, brand strength, and long-term value creation of the ARTD category.
What You’ll Do for Us
Category Strategy Deployment
Portfolio & Innovation Execution
Growth & Commercial Activation
Marketing Execution Excellence
System Collaboration & Capability Building
Governance, Risk & Compliance
Qualifications & Experience
Travel Requirements
For Spain:
Base Salary: 75,800 EUR to 115,000 EUR
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 30%
Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Skills:
Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)Location(s):
United KingdomCity/Cities:
LondonTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
July 11, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.