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Job Description Summary:
The NAOU Marketing Data team is responsible for building the data foundation, engineering capabilities, and analytics solutions that enable better marketing decisions across North America. The team connects data, technology, and insights to create scalable capabilities that support consumer understanding, marketing effectiveness, measurement, personalization, and AI-driven decision-making.
Working across Marketing, Integrated Marketing Experience(IMX), Human Sciences, Advanced Analytics, MarTech, Digital Technology, and enterprise data teams, the organization helps transform data into a strategic asset that drives growth, innovation, and business impact.
Role Overview
The Sr Director, Marketing Data Architecture will define and lead the marketing data architecture strategy and roadmap for North America. This role establishes the data foundation that enables connected consumer understanding, marketing measurement, personalization, AI-enabled decision-making, and scalable business impact.
This leader will serve as the strategic architect across 1st party, 2nd party, and 3rd party marketing data assets. The role will create unified data models, architecture standards, governance practices, and enterprise integration approaches that make marketing data trusted, connected, accessible, and ready for activation across the marketing ecosystem.
What You Will Do for Us
Lead Marketing Data Strategy & Architecture: Define and drive the North America Marketing Data Architecture vision, roadmap, standards, and operating model. Establish a scalable foundation that enables marketing, analytics, AI, and business decision-making across North America.
Build a Connected Marketing Data Ecosystem: Design unified data models that connect 1st party, 2nd party, and 3rd party data across consumer, media, commerce, CRM, loyalty, and customer touchpoints. Ensure integration across Microsoft Fabric and OneLake on Azure, Adobe Experience Platform, Unified Data Platform, enterprise data products, and MarTech solutions.
Enable Measurement, Insights, and Activation: Create the data foundation that powers marketing effectiveness measurement, audience activation, personalization, attribution, experimentation, predictive analytics, and AI-driven decision support.
Establish Governance, Quality, and Trust: Lead data governance, taxonomy, metadata, privacy, and data quality standards that ensure marketing data is trusted, compliant, secure, and reusable across the organization.
Drive Enterprise Partnership and Influence: Partner with Marketing, IMX, Human Sciences, Advanced Analytics, Digital Technology, Commercial, and enterprise data teams to align priorities, accelerate delivery, and unlock greater value from shared data assets.
Build Future-Ready Data Capabilities: Enable the next generation of marketing intelligence by supporting AI, automation, recommendations, agentic workflows, and real-time decisioning. Build and develop a high-performing team while fostering a culture of innovation, data stewardship, and continuous learning.
Qualifications
Bachelor’s degree in Computer Science, Engineering, Information Systems, Data Science, Analytics, or a related field; advanced degree preferred.
12+ years of leadership experience in data architecture, enterprise data management, data platforms, or related disciplines.
Deep expertise in modern data architecture, data modeling, cloud platforms, data integration, governance, and enterprise-scale data ecosystems.
Experience working with consumer, media, customer, commerce, and marketing data, including 1st party, 2nd party, and 3rd party data.
Experience architecting solutions on Microsoft Azure and Microsoft Fabric, including OneLake, Lakehouse and Warehouse, Fabric Data Factory pipelines, Apache Spark, Delta and Parquet, Power BI semantic models, and integration with Adobe Experience Platform and MarTech ecosystems.
Experience establishing enterprise governance, security, lineage, and DataOps using Microsoft Purview, Microsoft Entra ID, role-based access controls, GitHub or Azure DevOps, APIs, and batch, streaming, or event-driven integration patterns.
Proven ability to influence executive stakeholders and lead complex cross-functional initiatives in a matrixed organization.
Skills:
Customer Data Management, Data Architecture Development, Data Engineering, Data Governance, Data Modeling, Marketing Data Analytics, Microsoft Azure, Privacy CompliancePay Range:
United States of America: 193,000 USD - 224,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
August 27, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.