Senior Director, IMX, DE

Senior Director, Integrated Marketing Experiences (IMX) – Germany 

Location: Germany 

Shape How an Icon Connects 

At Coca-Cola, connection is everything. Every touchpoint—digital, physical, cultural—is an opportunity to create impact at scale. 

We’re seeking a Senior Director, Integrated Marketing Experiences (IMX) to lead how our brands come to life across Germany. This is a pivotal leadership role—where strategy, creativity, and precision meet to influence millions of consumer moments every day. 

The Opportunity 

As the architect of IMX in Germany, you will define how our portfolio shows up across the full consumer journey—seamlessly integrating media, content, partnerships, and experience. 

You will: 

• Shape a best-in-class IMX strategy across all brands 

• Orchestrate full-funnel connections that drive both brand equity and growth 

• Lead high-impact media investment and optimisation across all channels 

• Partner across Brand, Commercial, and Bottling teams to deliver unified execution 

• Elevate performance through data-led decision making and advanced measurement 

You will also guide a high-performing team and a world-class ecosystem of agencies and platform partners—setting the standard for excellence, innovation, and accountability. 

The Profile 

You are a seasoned marketing leader with deep expertise in integrated marketing and media, equally fluent in creativity and analytics. 

• 10–15+ years in IMX, media, or integrated marketing leadership 

• Proven track record driving impact across complex, multi-brand environments 

• Strong command of data-driven marketing, performance, and measurement 

• Exceptional stakeholder leadership and team development capabilities 

• Fluent in German 

Why This Role 

This is a rare opportunity to: 

• Shape connections for one of the world’s most iconic brand portfolios 

• Operate at the intersection of creativity, culture, and commercial impact 

• Lead transformation in a dynamic, highly competitive market 

Create What Connects 

If you’re driven to build meaningful, measurable connections at scale—and to redefine what marketing excellence looks like—we’d love to hear from you.