Senior Director, Global Marketing Communications and E2E Experiences Intelligence Services

The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions. 

This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Senior Director, Global Integrated Creative & Communications Enterprise Intelligence, you will lead a team of research, data and analytics experts to deliver the development and delivery of next-generation creative and communications intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns. You will work across market research, insights, category, end-to-end connections and advertising disciplines to build and implement holistic diagnostics for creative advertising, consumer experiences, and brand campaigns. 

Key Responsibilities 

Strategic Leadership 

• Develop and execute a compelling approach for communications intelligence, ensuring alignment with organizational goals and marketing strategies. 

• Inspire and lead a high-performing global team to deliver impactful communications insights and measurement systems. 

• Collaborate with domain marketing leadership to upscale The Coca-Cola Company’s measurement of creativity and consumer experiences, ensuring systems are future-ready and technology-enabled. 

Communications Intelligence Creation and Delivery 

• Lead the management, evolution and implementation of the creative and communications tracking and measurement systems to assess audience responses to brand campaigns across media and touchpoints. 

• Build and manage marketing intelligence products and protocols to provide holistic, end-to-end measurement and optimization capabilities for consumer communications and experiences. 

• Serve as domain partner and protocol lead for end-to-end experience measurement and insights enterprise systems. 

• Compile, curate, and share advertising, campaign messaging, creative, and media intelligence meta learnings to drive impactful decision-making. 

External Partnerships and Value Delivery 

• Lead external partnership planning and value delivery across leading-edge research marketing suppliers and partnerships for holistic consumer communications. 

• Evaluate vendor performance to ensure adherence to defined standards and alignment with company policies. 

• Drive transparent, productive discussions on improving efficiency and effectiveness of consumer-directed brand communications and experiences. 

Data Integration and Optimization 

• Assess, acquire, manage, and integrate communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions. 

• Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization. 

• Leverage automation, AI, agentic, and advanced analytics tools to radically upscale the effectiveness and efficiency of marketing intelligence systems. 

Cross-Functional Collaboration 

• Work closely with Human Insights, IMX/Connections, Global Categories, Operating Unit Marketing associates, and Global support functions to align communications intelligence deliverables with business objectives. 

• Direct cross-functional teams and vendor personnel to develop and manage communications/advertising insights measurement products, including creative testing and assessment tools. 

Qualifications & Requirements 

Functional Skills 

• Leadership and Team Management: Proven ability to lead and inspire diverse, global teams, fostering collaboration and high performance. 

• Communications Intelligence Expertise: Experience in developing and managing holistic diagnostics for advertising, consumer experiences, and brand campaigns. 

• Data Storytelling: Ability to communicate complex information and implications through clear, compelling narratives. 

• Advanced Analytics: Proficiency in AI, automation, and advanced analytics tools to enhance marketing intelligence systems. 

• Cross-Functional Collaboration: Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines. 

• Vendor and Partnership Management: Expertise in managing external partnerships and evaluating vendor performance. 

• Quantitative Skills: Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources. 

Experience 

• 15+ years of work experience in marketing, media, consumer research, analytics, or related disciplines. 

• Prior experience in two or more of the following areas: 

• Managing/fielding consumer research 

• Data management 

• Analytics and reporting for driving business decisions 

• Media/advertising operations, planning, or analysis 

• Brand/product management 

• Experience using and creating data reporting/visualization tools such as PowerBI and Tableau. 

• Experience in a global role is preferred. 

Education 

• Bachelor’s degree required; MBA or advanced degree preferred. 

What We Can Do for You 

• Iconic Brands: Work with globally recognized brands like Coca-Cola, Sprite, and Fanta. 

• Diverse Customers: Collaborate with a wide range of customers, from retail to entertainment. 

• Growth Culture: Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.