Senior Director, Human Sciences
Coca-ColaJob Description Summary:
The Senior Director, Human Sciences reports to the VP, Human Sciences & Advanced Analytics. This role leads the Human Sciences team for North America Operating Unit (NAOU) to develop and implement the OU Human Insights agenda, while connecting and integrating it to the global Human Insights network.
Function Related Activities/Key Responsibilities:
- Owns and drives the OU Human Sciences learning agenda and activities, comprising future consumer and shopper understanding of tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding.
- Generate future-back human insights and develop a deep understanding of human behaviors, mindset, values and trends
- Applies disciplines of Growth Behavioral Science, Frameworks of Human and Consumption Segmentation
- Perform consumer trend analysis and other consumer analytics delivers to holistic answers to business questions utilizing support from Platform Services
- Leads development and utilization of breakthrough methods inclusive but not limited to AI advancements.
- Partners with the Global Human Insights team, the local Marketing and Commercial organizations, the closer-in Advanced Analytics and Shopper Insights teams that also report into the VP of Human Sciences and Advanced Analytics to develop learning priorities inline with the growth objectives of the local Operating Unit and wider company.
Education Requirements:
Master's Degree Preferred, Bachelor's Degree Required
Related Work Experience:
- Experience: 10 or more years of senior leadership experience including Human Sciences, Human/Consumer Insights, Market Research, Analysis, Shopper insights, preference for additional Marketing, Innovation, experience
- Profile: This position requires a transformative, inspiring and visionary leader able to set the course of the Human Insights function energizing the Insights team and broader network to become trusted advisors and business partners with other OU Marketing functions. Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network
- Be a visible and proactive internal and external leader on behalf of Human Insights and TCCC. Internally: Be a fact-based voice, gaining seat at the table in key business process and decision making. Foster the development of talent and capabilities across the insight’s community and geographies. Externally: Represent TCCC’s point of view in the research and analytics arena and push the envelope for better research standards, data quality and accountability across the industry to benefit companies and consumers.
Work Focus
- Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems.
- Required to tackle structured and unstructured problems coordinating all phases of analysis from formulation to conclusions / recommendations.
- Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology vendors and able to design effective and efficient insight programs to address business questions.
- Ability to analyze complex issues and bring together multiple concepts across functions to define the strategic opportunities for the business.
- Directly manage a team of Human Science associates
MASTERY OF (REQUIRED)
- MARKET RESEARCH TECHNIQUES
- INSIGHT APPROACHES, TRENDS AND LATEST INSUSTRY THINKING
- HOLISTIC ANALYSIS AND BUSINESS QUESTION RESOLUTION
- CONSUMER CO-CREATION, COMMUNITES AND DIGITAL/INFLUENCER NETWORKS
- SHOPPER RESEARCH, PASSIVE DATA STREAMS AND NEURO TECHNIQUES
- AGENCY AND PROJECT MANAGEMENT
BROAD EXPERTISE IN (GOOD TO HAVE)
- KO SYSTEM KNOWLEDGE AND CLEAR UNDERSTANDING OF THE DYNAMICS OF THE SOFT DRINK INDUSTRY
- MARKETING EXECUTION EXPERIENCE
- INNOVATION DEVELOPMENT EXPERIENCE
- DIGITAL
- MULTIPLE MARKET EXPERIENCE
Functional Skills: (Top 3-5 critical skills)
- Leads development of insights learning plan, including Identifying key insights-driven opportunities and threats by category and channel
- Define insights protocols and deliver insights to OU Categories for brand strategy
- Development of creative strategy insights in support of business and creative brief, early and late-stage creative development, consumer co-creation, evaluation and testing.
- Devise, manage and deliver insights to OU Categories to support launch of new regional and local brands, driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands
- Development of innovation opportunity identification, concept development and assessment, product and packaging development, early and late stage consumer co-creation, evaluation and testing.
- Application of product-concept testing protocols for innovation projects (with TCR, R&D)
- Devise, manage and deliver insights to IMX to support package design, design guidance and standards and apply thinking marketing around E2E consumer journey (Experience Orchestration and Experience Consistency)
- Collaborate with IMX to understand and incorporate channel/consumer and consumption insights
Skills:
Pay Range:
United States of America: 218,800 USD - 247,200 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
50Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:
20Long-term Incentive reference value is a market-based competitive value for your role.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
June 13, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.